Please note : use the words because and but consciously! Using these 2 words can cause unwanted side effects. But, are you using them properly? Then you can play your readers hard, in a positive way.

Check yourself for sneaky words

Every writer has ‘favorite’ catchphrases . I myself have 2: of course and therefore. So, chances are, of course, you’ve come across these words a few times in this article. An important lesson VP Communications Officer Email Lists I learned during the Creative Online Writing Training : be aware of your own catchphrases and read your texts accordingly. Or share your catchphrases with your counter reader.

Chief and VP of Communications Email Lists

It is ‘of course’ not a disaster if these words are occasionally used, but it should not be noticed. What kind of words are we talking about then? Dirk Berkers shares a few:

  • beside
  • However
  • also
  • namely
  • but
  • So
  • however

Do you catch yourself too often with these words, and not sure how to get rid of them? Check and look for an alternative.

Passive language

Are you a passive writer? Watch out for ‘become’, ‘are’ and past participles. The ‘worst’ sentence I’ve ever come across in a text?

  • “The phones will continue to be usable.” – It is almost impossible to be more passive!

Tip : finished with your text? Then use Ctrl + F to see how often these words appear in your text. To make a passive sentence active, it helps to ask yourself: ‘by whom?’ The answer to the question is the subject you can use for your active sentence.

  • You will be contacted within 3 days.
  • I will contact you within 3 days.

You probably have a preference for one of the two sentences above. In the example above, the word ‘er’ also comes into play. After reading this sentence, an important question remains unanswered: who will contact?

This is one of the reasons to avoid the word ‘there’ as much as possible. This is an important tip for students and journalists in particular. You prefer not to leave the reader with questions. For example: “2 were rescued.” What has been saved? By who? Where? How much? When? huh?…

One more time:

  • 7 misconceptions about copywriting
  • The power of ‘because’
  • The magic of ‘but’
  • sly words
  • Avoid passive language
  • The word ‘there’

That was it! Enough content to work on your content, I think. Some very last tips, or better, tools , that I don’t want to withhold from you. Good luck!

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