After the very special year that the whole planet has just experienced, it is hardly surprising to note that the use of mobile devices has increased significantly in 2020, with confinement required.

Among all the upheavals caused by the COVID-19 pandemic – jumbled up in movement restrictions, the need for social distancing, the development of telecommuting – the growing use of the cell phone will have important implications for marketing strategies. brands in 2021.

Because many trends strongly correlated with our passion for smartphones are emerging for future mobile marketing, which concerns consumer habits, advertising, video games, streaming, technology, and much more.

To bring these trends together, we used the research carried out by several overseas sites specializing in e-marketing, and in particular the blog of App Annie, the benchmark platform in the field of customer analysis. mobile performance, which in November delivered some interesting predictions for mobile marketing in 2021.

Which we will develop in the rest of this article:

Even at home we will be using our mobiles more and more
Mobile advertising spending will continue to grow
Demand for mobile video games will continue to increase
Demand for streaming apps will explode
TikTok , the rising social network platform for mobile
Mobile video content will continue to grow
Expect more AR & VR on your laptops
The rise of omnichannel
More payment options on your mobiles
The new possibilities that 5G technology will bring

Even at home, we will be using our mobiles more and more

Experts predict that more than 40% of home activities that include internet use will be carried out on mobile devices in 2021. So, it is not yet the end of the PC, which we will always use for work, but it is noticeable that people are increasingly using their Honduras Cell Phone Numbers List mobile phones to shop online, and order food, for example.

Honduras Cell Phone Numbers List

With the COVID-19 outbreak, social distancing policies had to be put in place to reduce the spread of the disease and the death toll. Consumers have locked themselves in their homes out of obligation, and their cell phones have become the main portal to the outside world. In 2021, experts predict that “home” activities will dominate the landscape, and that mobile will take a greater part in our lives, as an instrument capable of facilitating these activities. Time spent in major so-called “home” categories is expected to exceed 1.3 trillion hours on Android phones alone in 2021.

Business and education applications are poised to experience a respective compound annual growth rate of 57% and 62% over 4 years, fueled by the continued growth of collaboration and video conferencing applications such as “ZOOM Cloud Meetings ”- a growth that has almost transformed the name of this company into a common name in the United States, synonymous with conference calls! Zoom is about to enter the virtual online experience sector, with the launch of its new “OnZoom” platform.

The m-commerce dominates already our shopping experiences and many consumers are already accustomed to using certain applications allowing them to be delivered flat or grocery shopping. Consumers in the United States are set to set a new record for mobile shopping, with a staggering 1 billion hours spent on Android devices during the holiday shopping season , which begins on Black Friday.

Consumers will continue to rely on food delivery apps like DoorDash and Uber Eats to bridge the gap between eating out – currently impossible – and staying at home. With tourism and hospitality being hard hit by decisions to confine populations in a large number of countries, including France, food delivery applications will become the cornerstone of restaurant strategies.

Economic uncertainty encouraged the adoption of financial applications from the first wave of COVID-19

It is therefore to be expected that financial apps will continue to be popular next year 2021, as consumers have become accustomed to using their mobile phones to make all kinds of payments and various banking transactions.

Mobile advertising spending will continue to grow
The average daily time spent by people in front of their cell phone screens reached a new high during the pandemic: 4 hours and 20 minutes per day, which is 20% more than in 2019! This is over 25% of the average user’s daily waking time. This momentum continued in the third quarter of 2020, with an overall increase in time spent in applications by 25% year over year.

And it is the advertising industry that is rubbing its hands. In 2021, mobile ad spend will climb to $ 290 billion globally, a compound annual growth rate of 21% over two years.

In 2020, mobile device advertising has weathered the global downturn well, and has demonstrated an admirable level of strength for digital ad spend in general. During the first half of 2020, despite reduced budgets, mobile ad placements increased by 70%. Given the resilience of mobile during the pandemic, digital marketers expect advertisers to continue to allocate an increasing share of their budget to mobile. While the US presidential election helped fuel mobile ad spending in the latter part of 2020, advertising is expected to continue to permeate platforms and apps on smartphones in 2021.

It is also relevant to remember that the shift of consumers from PC to mobile at home is not a trend that comes from nowhere. The COVID-19 pandemic simply catalyzed habits that people had already started to develop for a year or two.

Leave a Reply

Your email address will not be published.