The mobile dethrones the desktop computer! This sentence can already make you understand what this article will allude to. So yes, it relates to the main means by which Internet users access information from now on: the smartphone or the tablet. In the era of globalization, few people consult sites with a computer.

According to a Eurostat study, 56% of people use a mobile phone to connect to the web. The chances that you are currently reading this article with a smartphone are very high. Are you on a computer? Then you certainly have your mobile device close at hand, in your pocket or on the table next to it.

So you understand how the telephone is now part of our daily life. In this context, each company that has a site should ensure that it is a “friendly” mobile site.

What Does “mobile-Friendly” Mean?

“Mobile-friendly” has been the star expression since 2015. One thing is said to be mobile friendly, when it is suitable for mobile use. (smartphones, tablets)

In turn, a “mobile friendly” site is therefore a space designed and optimized for use on mobile phones and tablets. We also speak of “responsive design”. This accounting is more than ever put forward especially since the most popular search engine in the world (Google) takes strongly into account and does not hesitate to punish Tajikistan Email List websites that do not offer a satisfactory mobile experience.

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What are the characteristics of a “mobile-friendly” site
When a site is not “mobile friendly”, it displays an appearance that requires pinch-to-zoom and crawl the site from top to bottom, from left to right, to read the whole of its content.

Even if the display of these sites on the phones is not bad in itself, we know that they are not adapted to the mobiles. Consequently, mobile users will not feel comfortable there. However, faced with a website optimized for smartphones and tablets, the experience will give Internet users the opportunity to stay longer to discover the content thanks to perfectly adapted navigation and display.

A site that hosts responsive pages will facilitate navigation for its visitors, a font on a mobile optimized site is perfectly readable. In this context, it is better for example to bet on a sans serif font offering clean lines. Remember the display on a mobile screen is small, for smooth navigation, remember to use a suitable font size.

For images, infographics and videos, these should never be cut off at the display level. Perfectly readable content is one of the most important characteristics of a mobile-friendly site.

Why Have a “mobile-Friendly” Site?

Having a website doesn’t have to mean it’s mobile friendly. Even if this work requires time and technique, here are the good reasons for making your site a “responsive design” platform.

The increasingly popular mobile web use
According to a study carried out by Médiamétrie, 3.8 billion, or 51% of the world’s population, use a smartphone or tablet. On the other hand, 50.7% of French people use their mobile to browse the web.

This situation is only intensifying, especially at this time when confinement imposes new habits on the populations. In this context, if you want your site to be seen by a larger number of people, you have to think about adopting the “mobile friendly” attitude and offering an optimized navigation and experience.

Internet users would like to benefit from a more successful user experience
In addition to offering mobile users a user-friendly site for mobiles, it is important to offer them the best user experience possible. Therefore, you must bet on a high-performance and ergonomic site.

By setting up a smooth and reliable navigation, the user will no longer waste time browsing the pages of your site to find a link or a button. You can even as part of a new project start by designing a “mobile first” website before adapting it to a dedicated desktop display. This shows the importance of mobile surfing.

Google Mobile Friendly for Better Seo Optimization

Google, since the launch of its “Mobilegeddon” algorithm in 2016, requires that each site be compatible with mobiles in order to be well referenced.

In order to be SEO optimized, it must adapt to consumer behavior and expectations. This means that one of the criteria taken into account by the web giant to offer a site the best place in search results is mobile friendly.

As a natural referencing criterion, mobile-friendly already contributes significantly to the positioning of a site on Google. With the number of mobile users increasing year after year, it goes without saying that this trend will only increase in the future.

Mobile friendly for your social media campaign
If you have a social media strategy in place and you are actively working to increase your presence on social networks, “mobile friendly” must be integrated into your policy. The reason is easy to understand: social networks are used more and more with a mobile device.

More than 800 million users are connected to Facebook via a smartphone. If a mobile user, while surfing on this social network, discovers the link to your site, he may need to access it without waiting to be in front of a computer.

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