At the end of October, Microsoft announced the launch of Clarity, a free website analysis tool that can accurately show what users are doing on your website, while respecting their privacy.

This free user behavior analysis tool complies with standards dictated by the European Union through the General Data Protection Regulation (GDPR) and should help website owners and marketers understand how people who visit a website go through the web pages of that site, so that they can identify areas for improvement.

An analysis tool that will not slow down your website

As you understood, Microsoft Clarity is a free analytics tool that provides information on how users interact with a site. Performance metrics regarding user engagement, website performance data, and debugging Lithuania Phone Number List information can certainly give you an idea of ​​how to improve your site’s web pages.

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Surprisingly, there is no traffic limit for using this tool. Even a site with a million visitors can use its services. In addition, Microsoft says its new product is optimized not to slow down websites.

Here is what the computer operating systems giant is announcing: “Clarity is designed to have a very low impact on page load times. So you can make sure that users who visit your site don’t have to wait for pages to load more than usual. Plus, we don’t place any limits on your traffic. So whether you have 10 visitors per day or 1,000,000, Clarity will be able to handle your traffic at no additional cost to you. ”

An ” Analytics  ” tool  with features that preserve your confidentiality

Clarity is also a privacy-focused tool that will help marketers and site owners get actionable data without violating the privacy of people who visit their website.

Here is what Microsoft says on this specific topic: “We are GDPR compliant as a data controller for visitors to our site and as a processor of data collected by the Clarity script on your site. ”

Main features of Microsoft Clarity

Clarity is made up of three interesting and high-level features:

Possibility of reviewing the web sessions of your visitors (playback session)
Heat maps
Dashboard with various “insights”
Review web sessions
The feature called “playback session” will allow you to review the visits to the pages viewed on your site, in order to see where Internet users have clicked, to what level they have scrolled a given page and where they have stopped, in particular .

In fact, you will be able to observe the equivalent of a small film, in the form of a “timeline”, of any page visited, which shows all the elements with which an Internet user will have interacted.

On the left of the screen, Clarity offers a panel dedicated to the session you are viewing, and which will allow you to filter the data to isolate certain data that is more relevant to you.

When you click on the “Filters” button, a whole page is displayed, where many filters concerning the characteristics of the user at the origin of the session are available to you: country, browser, system. operation, type of support (PC, tablet, mobile), types of clicks (including an astonishing “click rage”!), etc.

The heat map
A heat map is an analysis feature that can show which parts of your pages a web user has clicked, known as “hot spots”. This is proving to be a very useful tool, as you can see precisely which elements of your web pages are clicked.

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