In the world of natural referencing, we often hear about meta tags. There are two forms of meta tags: the “meta description” tag and the “meta title” which will be the subject of this article. Read this article on “meta title” tags to the end to learn more and optimize your website!
What is a “meta title” tag?
The “title” tag is one of the very useful html coding tags in natural referencing. It represents the title of a web page. Because the “meta title” or in French meta title plays a preponderant role in SEO , every business that provides an online presence must be up to date with this tag. It must carefully fill it in and optimize it; just like the “meta description” tag, the “Hn” tag, links and the “alt” attribute.
That being said, even if you don’t know what “title tag” means, you should know that you often use it when doing your research on Google. It is simply the title of the page of your website. The “title tag” however is not an “h1” tag as many SEO newbies think.
Indeed, when you enter a query on a search engine, the titles in blue that appear are the “meta title tags”. They can be found in the SERPs, that is, the pages of search results. However, this tag can also be found at the header of your browser window, between the <head> tag and the </head> tag.
How Are the “title” Tag and The “h1” Tag Different?
If you’re new to SEO and you’ve often had the habit of thinking of the “h1” and the “title” tag as two identical tags, think again! The “meta title” is not and never will be the “h1” tag. The first is the title of the web page while the second is displayed when you click on the “meta title”. The h1 is therefore the title of the article.
For example, if your h1 is “5 best Angelina Jolie films that will make you happy”, the title may be “5 remarkable Angelina Jolie films”.
Even though some people use the Sweden Consumer Email List same title for both tags, it’s always best to make a variation that is useful for your SEO.
“Meta title”: what is its importance?
Its main role is to describe a web page, the “meta title” is used to indicate to the search engine the subject treated on the page. This is why the information in the title tag is taken into account when indexing and positioning a web page.
It is the “title” tag which informs search engines about the theme of the page. This is the first element transmitted to Google robots when they “crawl” a page. This parameter therefore allows “search engines” such as Google to assess the relevance of a page in order to better position it in search results.
The “Title” meta is not the only criterion taken into account for your “on-page” referencing. However, it will obviously be able to influence depending on the expressions and key words used during its writing. This also applies to the “meta description” tag.
In addition to its essential role in natural referencing, the “meta title” allows Internet users to have an idea of the content of the page they are preparing to visit. It is also the title that appears on social networks once its link has been relayed.
Tips for Creating a “meta Title” that Encourages Internet Users to Click
With the endless number of websites on the web, it is important to develop the optimal techniques in order to be in first place on the search engines. In this case, no aspect is to be overlooked. Given the importance of the “meta title”, we can say that it is a SEO factor in its own right. As it deserves real attention, you have to take the time to write it carefully while respecting the latest updates from Google.
Check the length.
A lot of people don’t like long sentences, neither do search engines, especially when it comes to headlines. The length of a “meta title” is between 50 and 60 characters or 512 pixels. If this length is not respected, your search engine will reserve the right to cut your title and offer Internet users an incomplete title. Therefore, users will not click on your page because it does not offer relevant content.
For example, if you write a sentence of 75 characters, search engines will truncate it and put an ellipsis at the end. For example, the title “How to write a blog post so that it is relevant to the reader” is 77 characters long.
As the length is over 60 characters, Google will only present this part: “how to write a blog post so that it is relevant …”; Google will put an ellipsis at the end. You might as well bet on a title of 60 characters maximum, which will be both complete and attractive, guaranteeing an excellent user experience.
Is there a minimum length for a “title” tag? Absolutely not ! All you have to do is tap at least 3 words to create the best possible catchphrase. The best tip is to use the main keyword; and therefore the most used query by visitors when they search for a page like yours.