Lifestyle and sports sunglasses brand Oakley teamed up with Seth ‘ Scump ‘ Abner early this year, who has 1.2 million followers on Twitch. Scump is Oakley’s first e-athlete and promotes the brand’s gaming glasses: special glasses for an optimal gaming experience, which improve color contrast and filter blue light.
Oakley addresses the need for next-level gaming for fans around the world. Scump, also known as ‘The King’ by his fans, is one of the best Call of Duty professional players and captain of the Call of Duty team ‘OpTic Gaming’. He is a two-time Gold Medalist of the Major League Gaming (MLG) X Games and was named ‘Best Console Player’ at the Esports Industry Awards in 2017.
Twitch is the world’s largest online video game streaming CFO Email List platform, with over 15 million users. Every month, approximately 4.4 billion (!) minutes of live streams of video games and e-sports are streamed on this platform worldwide. Twitch is the platform for influencer marketing because it offers the opportunity to interact live with a loyal audience.
5. G-Star RAW with Snoop Dogg on TikTtok: #SayItWitchaBooty
Another channel that you really can’t ignore for your social media marketing: TikTok. You might think: ‘That app with annoying dance videos, what am I supposed to do with it?’ But TikTok has long been a popular social media app among teenagers and therefore offers opportunities to reach (new) target groups. Especially now that TikTok has even passed the limit of one billion monthly users.
G-Star RAW’s TikTok campaign takes first place this year. The collaboration with rap icon Snoop Dogg has undoubtedly contributed to this. Combine a brand of jeans with a world-class rapper, plus good commercial music and you have a top campaign in this case. Anyway, the song stays with me. The counter of the video with Snoop Dogg stands at more than 9.4 million views. The matching #SayItWitchaBooty campaign further drives engagement on the G-Star RAW channel.