Video has established itself for a few years now as an essential means of communication for the communication and digital marketing of companies, because it offers the possibility of distributing many types of content on the companies’ own websites or of integrating them on platforms dedicated to video content, such as YouTube , and also on the largest social networks in the world, such as Facebook, Instagram , or Twitter. These video contents are recorded in advance and broadcast later.

But the appearance of live streaming has changed the situation because it allows any video content to be broadcast live.

While some believed that it was just a fad, it seems on the contrary that live streaming is becoming an essential tool for companies’ digital communication. And what’s more, it’s an affordable strategy for everyone, from the general public to businesses of all sizes: at the very least, you just need a smartphone.

Here are some statistics that testify to the rise of live streaming today:

Live stream marketing maximized search engine web traffic by 40%
The amount of live streams has increased by 250% over the past year
An estimated 34% of Gen Z consumers are drawn to live stream videos on social media
The live stream increases the Bahrain WhatsApp Number List engagement rate of consumers twice as much as a conventional influencer marketing campaign

Bahrain WhatsApp Number List

Over 35% of marketing teams now include live stream videos in their social media strategy.
Live streaming: definition

Broadcasting on the Internet, consists of broadcasting video content on the Internet at the same time it is produced. Live streaming is therefore particularly suitable for broadcasting live events, and allows them to be shared with Internet users, with at most a few seconds of delay, which is called the latency time.

The instantaneous delivery can have the consequence of favoring the rapid spread of the content, making it viral, which represents a boon for the communication and marketing efforts of companies.

In addition, this new form of communication is easy to implement. All you need is a smartphone, or a computer equipped with a webcam and a microphone.

What live streaming can do for your business
Having a directly exploitable and achievable digital content creation strategy gives you leverage over the competition.

But before you hit “play” and start shooting, take the time to develop an advertising strategy and marketing plan based on the data you have in hand.

Live streaming has three main benefits for your business:

Build awareness of your brand
Facilitate interaction and engagement with your online audience, in real time
Entertain and educate your niche customers on a regular basis
If you want to be successful in your live streaming efforts, you will need to find a formatting and style that matches both your brand as well as the interests of your target audience.

Are you running a tech company? Your online community will definitely love the tutorials and interviews or demos regarding your new products. In contrast, brands that focus their sales on a young audience can run flash sales and contests to attract as many people as possible.

The main live streaming platforms

As with most digital strategies, you need an omnichannel marketing plan for delivering your live streaming videos. Most businesses these days are diversifying their advertising budgets between traditional social networks, like Facebook and Twitter, and streaming platforms like Twitch TV and YouTube Live. Using multiple media gives you more reach within the online community.

Twitch TV, the world’s largest live streaming platform, attracts billions of viewers, while Facebook Live remains a safe bet for selling online, and more and more businesses are using Facebook Live to boost their marketing strategy.

The giant YouTube and its YouTube Live platform attract a lot of people at live events, and 70% of users of the video specialist say they love live streaming videos on YouTube.

We can also mention Snapchat and Twitter live in the panorama of major live stream platforms.

As for Periscope, the application that popularized live streaming on laptops a few years ago, it disappeared last March.

The main content categories for your live streaming videos

Live streaming video broadcasts can be categorized into three broad groups:

1- Live question-and-answer (Q&A) sessions and interviews / interviews

Live Q&A videos work well for all types of brands and across industries. Their relaxed and friendly style is more attractive than the pre-produced interviews and provides an undeniable dimension of closeness. You can use them to introduce your team, promote your company culture, or discuss your product line, depending on your marketing goals.

Here are the benefits you can get from such live sessions:

Boost your lead generation and conversion rates
Establish a real-time connection with your community and customer base
Develop the confidence of your target audience
Share your expertise
Educate and engage your target audience
2- Live product campaigns / Tutorials

More than 95% of Internet users have already watched an explanatory video to understand how a product or service works and the live stream format performs much better than pre-recorded videos. That’s why many brands have incorporated it into their seasonal video marketing campaigns and product demos.

Here are other benefits that using the best live streaming platforms will provide for your promotional campaigns:

Socialize with an always active consumer base
Easy to set up
Simple distribution strategy
Very good ROI
Ability to save money by reusing tutorials for future training, trade shows, and other types of marketing content.
3- Product launches / live events

Rumor has it that Rihanna generated $ 570 million in revenue in the 15 months following the market launch of Fenty Beauty, her cosmetics brand. Its live stream product and event launch strategy played a central role in this success. Industry giants like Google, Apple, and Honda have taken the same route and made millions of dollars in return.

The secret to their successful advertising campaigns is called “FOMO” (Fear of Missing Out), the fear of missing something. These brands first of all arouse enthusiasm and expectation in their target audience. Then, their marketing teams strategically cover the event with a mix of interviews, behind-the-scenes footage, and product-focused demos. Almost a quarter of marketing experts say it is the most effective tool for promoting a new product, especially among young people.

Leave a Reply

Your email address will not be published.