Every day, millions of users open their Facebook and Instagram apps to discover all kinds of things, from the funniest to the most meaningful, and sometimes even life changing.

Since all users’ News Feeds are unique, this means that people who spend time on Facebook and Instagram are likely to see the content they want to watch, the groups they would like to join, the creators they want to follow, and the products and services they want to buy.

Happening in the news feeds

This discovery that’s happening in the news feeds of all of us is powered by an algorithm that puts a lot of weight on personalization. And that’s how Facebook helps people discover products and services that meet their needs, it’s no secret.

Personalization Senegal WhatsApp Number List is also one of the main engines used by small businesses to reach their most receptive customers, by offering affordable prices.

Senegal WhatsApp Number List

Facebook believes personalization is good for both small businesses and people who value their products, and the world’s largest social media platform wants to get that message out to all entrepreneurs who use Facebook .

It is for this reason that the company created by Mark Zuckerberg in 2004 launched in February an initiative called “Good Ideas Deserve to Be Found”, a way for the social network to share ideas about products and resources that are likely to help small businesses navigate the path to recovery after the difficult 2000 marked by the Covid-19 pandemic.

‘Good Ideas Deserve to Be Found’, therefore, is an initiative that highlights how personalized ads are an essential way to discover small businesses on Facebook and Instagram, and how these ads can help these SMEs move on. from a simple idea to a real and efficient livelihood.

For Facebook

For Facebook, the start of 2021 is a good time to talk about this topic, as small businesses face the biggest challenge of their existence. Indeed, a 2020 report led by Facebook and entitled “US State of Small Business” indicates that nearly half of them are not sure they will be able to continue their activity during the next 6 months, and do not know how many long enough they can stay afloat if the current dire circumstances persist.

However, for many SMEs, digital marketing has been a real lifeline, with two-thirds of small businesses in around fifteen countries declaring that they have started or developed their use of digital tools to support their marketing efforts. , and over 60% of them who said they hope to use these digital marketing tools more and more, even when the pandemic is over.

This idea from “Good Ideas Deserve to Be Found” highlights users who find businesses they like on Facebook and Instagram, such as “Goat House Farm” in the city of Tallahassee, Florida. Business owner Melissa Hughes uses personalized ads to connect with people who want to improve their yoga skills… in the company of goats! Or like the company “House of Takura”, based in Houston in the state of Texas, founded by Annette Njau, who had the idea of ​​creating a lifestyle brand mixing elements of African tradition with Western influences, while supporting empowerment work in Africa.

In every business, there is an underlying idea that begs to be explored and brought to the fore. Being able to share this idea through personalized advertising has undeniably been a game-changer for SMEs. This has helped make digital advertising campaigns affordable for small business owners like Melissa and Annette, and has helped consumers discover products and services they might never have known otherwise.

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