Lens Studio is an augmented reality tool released by Snapchat in 2017. Available only in version for Windows and Mac computers, this free software allows fans of the famous social network application to create, share, and publish their achievements. If you’re familiar with Snapchat, you’re bound to be familiar with “Lenses,” those sort of stylized, animation-like filters that follow the contours of your face and move as you move your head.

A little history
But let’s go back a bit, and remember that in 2015, Snapchat had already offered its users tools, the Lenses, capable of modifying the user’s face in real time thanks to facial recognition technology. The results were very successful and at times terrifying. It was in 2016 that “World Lenses” was launched, a system of filters that use real-time augmented reality technology and adapt perfectly to the environment of your video. You only had to tap lightly on its screen to see clouds or small moving hearts appear in your office or living room. A few months later, it was the turn of the famous “Bitmoji” to join the augmented reality world of Snapchat. Lens Studio is the logical next step, in short: the combination of World Lense and Bitmoji.

The “lenses”, the Future of Snapchat

This is how the idea for Lens Studio was born: to give users the opportunity to create their own lenses. But this software is not primarily intended for ordinary Snapchat fans. Rather, it was designed for developers and artists who want to work with a powerful AR ( augmented reality ) creation tool , with the aim of providing the Spnapchat community with ever more efficient and fun lenses. You should know that ¾ of the users of the photo and video sharing Comoros Email List platform love to manipulate these elements of augmented reality, whether it is to communicate with their friends or to have fun.

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Lens Studio is therefore a full-fledged creation software that allows users to create and save graphic projects using templates and guides designed to develop individual inspiration. Even those new to AR can get started.

Templates Galore for Everyone

Thus, a wide variety of models / templates are offered to everyone, which is ideal for getting started without difficulty. Start for example with a “Countdown” template to celebrate your birthday. You will see your face adorned with a beautiful hat and funny glasses. You just have to select the colors of your choice and of course give your date of birth.

Otherwise, cheer on the soccer team of your choice by using the “Team Celebrate” template which paints your national team flag on your face, causing it to rain confetti of the same color. There are other models available that work mainly in 2D or even 3D, such as “Cutout”: a kind of cutout that gives you the ability to create a World Lens by importing only a 2D image or animation. The Cutout template includes the following elements: movement, scale, rotation, shadow and the ability to always look at the camera. Multiple cutouts can be added to allow you to create a 3D scene with moving 2D objects.

It’s a lot of fun, and you don’t have to be a graphics or programming pro to get these templates working.

A Powerful Tool for Learning About Augmented Reality

If you want to go a little further in the world of Snapchat lenses, other templates are available.

The one entitled “Animated Object”, or “animated object” in French, allows you to add 3D content to your videos or photos thanks to a looped animation. This template uses the “world tracking” function which locks the object on the scene of your choice, and allows you to approach and walk around it freely. This template gives you access to manipulation control that allows you to move, scale and rotate the object.

But before you can enjoy your creation, you will have to go through some fairly technical steps, and first consult the “3D Object Export” and “3D Object Import” guides. Here are the steps in question: Export your content in 3D to be compatible with Lens Studio, then import your object in 3D to Lens Studio. After that, you will need to connect what Snapchat calls the “World Object” and then link the imported object to the “Animation Mixer”. And it is not finished, because before seeing the final result of your animation in 3D, you will have to adjust the “Touch Collision”, which concerns the scale, the movement the rotation of the object, then add a shadow in real time, even a sound to dress the animation, if you wish.

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