Their error page is more than complete: The image of a delivery truck with the imprint ‘404’ and the text ‘Oops! We were unable to deliver this page” hooks into the supermarket chain’s delivery services. Two prominent buttons give you the option to either go back to the previous page or to the home page. A range of other useful links encourage the visitor to continue browsing. Well done, Appie! 404 pages as a safety net in the conversion path There are many reasons why website visitors may see a 404:

Why is it worth paying

The server is down. The page has been moved and not redirected. ( Set up a redirect when you give a page a new URL!) The page never existed. The user entered the URL incorrectly. As a website owner, you simply cannot rule out people reaching your 404 page, no matter how hard you try to maintain your website. So take precautions, as the sample websites in this article have done. A visually Nigeria Phone Number appealing, easy-to-use 404 page shows your website visitors that you care about their experience and want to keep them on your website. A good 404 is a safety net in your conversion path and part of a well thought-out user experience .

attention to 404 pages?

What is your favorite 404 page? Share your links in the comments section below so any reader can use your input as inspiration for their own website! It’s a creative process A good 404 page therefore consists of smart copywriting, the right tone of voice and a touch of humor. Creativity plays an important role in this. Could you still use some handles for creative thinking and working? Then the Getting Started with Creativity Training is for you. Curious? Take your colleague for free!

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