When a prospect visits your website and walks away without buying anything, you’ve lost a sale. But, if you have the possibility to follow its surfing behavior and all its activities on your website, you can relaunch it by sending a personalized email containing relevant information or a tempting promotion. The same goes for abandoned baskets. Tracking is the key.

With email marketing software , also known as ESP (Email Service Provider), you have the power to capture this valuable information and run hyper targeted email campaigns.

Currently, there are many such tools on the market. However, the Klaviyo solution stands out because it can integrate with any e-commerce platform and provide much more than just messaging services.

Klaviyo, what is it?

Klaviyo is an American cloud-based company that has developed an email marketing tool specifically designed for the e-commerce industry. This solution promises a personalized email experience for each of your customers.

Klaviyo is an easy-to-use tool capable of extracting data from e-commerce platforms, point-of-sale, and other marketing software. It can create 360-degree customer profiles from analysis of customer and prospect navigation data on your website and email message tracking. Then, Klaviyo’s powerful segmentation tool enables Germany WhatsApp Number List businesses that use it to deliver the right message to the right buyers at the right time, based on what they’re looking at in your online store or in your emails.

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Klaviyo also includes custom activity fields, easy-to-use email templates that work with a drag-and-drop action, ROI-based reports to make better decisions about your campaigns, and integrations that can be done with just a few clicks. with all your current tools and platforms. For example, Klaviyo can integrate with Shopify very effectively or boost your performance with Facebook Custom Audiences.

As you can see, the Klaviyo email marketing tool can give a big boost to e-merchants who want to give their customers what they are looking for.

Tools and features that will promote your brand

Klaviyo is a top-notch solution for e-commerce, here’s why.
The segmentation power of this tool can combine transactional and behavioral data in real time. This will allow your marketing teams to send relevant and targeted emails and use existing segments for Facebook ad campaigns, for example.

This system easily integrates with the largest e-commerce platforms such as Magento, Shopify, and BigCommerce. The open API allows your developer to customize the integration effortlessly.

With the web-tracking functions offered by Klaviyo, it’s as if a virtual seller was following your customer to every corner of your online store. You can send relevant and targeted messages to groups or individuals based on their activities.

Transactional reporting features will allow you to see precisely the performance and ROI of each of your campaigns, giving you the opportunity to vary your strategies and make better business decisions.

Finally, the email editing tool will allow your marketing teams to compose “what you see is what you get” type messages thanks to an intuitive interface that shows the desired end result on your computer screen. while composing your emails. The drag and drop feature makes this editing tool super easy to use and the creation process childish.

Here is to summarize some of the main features and functionality offered by Klaviyo:

Powerful segmentation capability
Easily integrates with Facebook
ROI-based reporting function
Pre-defined auto-response tools
Tracking de site web
Product recommendations
Responsive email templates
Now let’s take a concrete look at what Klaviyo can bring to your brand with this array of features.

Six ways to grow your brand with Klaviyo
It is by implementing highly targeted, constantly monitored and optimized marketing strategies that your company will succeed in developing its brand.

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