Should brands be doing online advertising and active marketing now? The data we are going to provide you in this article shows that the answer is clearly yes!
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So the next question is: where to do online marketing? Which channels are the most worthy of investing time and money, and showing above average growth and ROI? There are many channels and platforms that your business can consider on the web today, such as Google Ads, Facebook Ads, etc., but throughout this article we’ll give you some factual arguments as to why LinkedIn, the largest professional social network in the world, must be an absolute strategic priority in the digital marketing strategy of your company or your e-commerce website in 2021.
In an age when businesses of all types need to invest and market themselves where it matters most, the numbers speak for LinkedIn. It is a platform that delivers results, inspires confidence, and covers all B2B audience segments . Because, yes, LinkedIn is a fantastic marketing tool for businesses, especially those that work in B2B. So if this is your case, you should look into it and read on.
The best of social networks for professionals
Here are some hard numbers to convince you that B2B marketers all over the world trust LinkedIn because it works.
LinkedIn has over 700 million users in over 200 different countries, including 55 million businesses.
Professionals are registering at a breakneck pace to join the LinkedIn social network platform: nearly 3 new members per second.
LinkedIn members interact with social network pages over a billion times per month.
LinkedIn has nearly 3 million groups, which primarily include industry and interest communities, corporate and university alumni groups, and professional associations.
In the past year (2020), over 90% of B2B marketers have used LinkedIn to deliver content.
LinkedIn is among the 10 fastest growing brands in the world, according to BrandZ, the world’s largest brand value database.
As the world’s largest online professional network, LinkedIn is inherently focused on B2B exchanges. This is where professional relationships are forged, careers develop, employees seek new employment opportunities, and business is done. As a result, the platform is almost indispensable as a content marketing channel for B2B marketers and it remains at the top of the social media rankings, along with other giants like Facebook or YouTube.
A reliable and professional brand environment
Here are a few more arguments that should get you thinking about all the Belarus Phone Numbers List benefits your brand can get from a LinkedIn marketing strategy.
LinkedIn has been ranked as the “Most Trusted Social Media Platform” by the online news site “Business Insider” for three consecutive years.
When their advertisements are seen on the platform, LinkedIn, brands, and the image they give off are seen as “much more professional” (92%), “smarter” (74%), “better” (59%) and “more respectable” (59%), according to a study commissioned by the American group Nielsen, specializing in studies and marketing research for the media.
A 55% year-over-year increase in conversations between people logged in on LinkedIn from March 2019 to March 2020, and a 60% increase in content creation over the same period.
Sponsored messaging generates twice the open rates and twice the engagement compared to traditional emails.
Over 6 million members have attended virtual events on LinkedIn after the launch of the “Events” feature in early 2020.
LinkedIn live streams have increased by almost 90% since March.
We live in an age where accurate and credible information has never been more valuable, and at the same time difficult to find. Trust is hard to earn, the business world is changing, and the stakes are high. LinkedIn provides a framework in which entrepreneurs can trust and find reliable information and recent articles on topics that matter to them. Additionally, marketers and advertisers on the platform benefit from the famous halo effect, which means that content is viewed in a positive light because the LinkedIn environment itself is brilliant.
A 2019 report by Business Insider Digital Trust found just a 2% chance that LinkedIn users would post deceptive content, compared to over 40% on another leading social platform, whose name we will keep quiet, and has therefore ranked LinkedIn first among social media channels in the area of legitimacy.
A credible platform across different industry sectors
Here’s what a study by Analytic Partners about LinkedIn’s advertising performance revealed:
In the tech realm, LinkedIn generated a return on ad spend 2-5 times higher than other social media platforms.
In the financial services industry, LinkedIn generated 7 times more incremental customer registrations than other display media.
In education, LinkedIn is 2 to 4 times more efficient than other display media.
Although LinkedIn is primarily a B2B social media platform, B2C brands can also benefit from the benefits of posting on it. Executives at Virgin and Microsoft, for example, all post on LinkedIn. Direct posting to LinkedIn increases their reach and allows them to connect directly with their customers.
There are two main ways to post on LinkedIn. The first is LinkedIn Publisher, in which a LinkedIn member can write a long article – typically five to seven paragraphs – and share it with their LinkedIn network. The second is a LinkedIn Status Update – a Twitter-like feature, perfect for short, concise updates and messages.