We hear a lot about the “pixel” for Facebook advertising to your website, but few people know what it is, in fact.

In this article, we will see how to install the Facebook pixel on WordPress . But first, it is essential to understand what the Facebook pixel is and especially what it is used for. We will see this in detail in this article.

What Is the Facebook Pixel?

At the technical level, the Facebook pixel is a piece of JavaScript code that you will install on the pages of your website. More specifically, it is an analysis tool that will be used to observe, measure and analyze the traffic on a given page or site, in order to optimize your Facebook advertising.

Basically, it’s data collection, the usefulness of which can be summed up in a few points:
Spotting conversions: a conversion happens when a person visits your web page and leaves their email in exchange for subscribing to a newsletter or a free guide. The Facebook pixel will have the ability to tell you, for example, if a visitor has opened your thank you page, which represents proof of conversion. Thanks to the Facebook pixel, it is therefore possible to count conversions.

Retarget advertising: Facebook can help you keep track of who visited your website and find those same users on its platform, giving you the ability to retarget these people. The retargeting technique involves several types of processes, such as retargeting Internet users who have visited a sales page without having bought anything, or finding Facebook users who display characteristics similar to those of people who come to your website. .

We can also target a type of advertising for Internet users who consult a particular article within your blog or website.

Installer Le Pixel Facebook !

The objective will therefore be to put the famous pixel on each page of your website. Rest assured, it is not necessary to be a Haiti Email List certified coder to perform this task.

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Installing the Facebook pixel on WordPress
Installing the Facebook pixel requires creating a Facebook advertising account with your email address. If you don’t have this type of account, go to the Business Manager dashboard, which is a free platform that can take care of your advertising accounts. Required fields are indicated to help you create this account.

Once on the “Event Manager” page, click on Pixel in the Measure and Report column. It only remains to create the famous pixel. Give it a name that works for that ad account, and voila! The pixel is created. Note that in principle a pixel can only be used on a single website.

Then, Facebook offers you three possibilities, including the one that interests us: connect a WordPress partner platform, in this case.

Choice of Plugin

You have the option of activating the Facebook plug-in, called Official Facebook Pixel . But it doesn’t perform very well, so we suggest using Pixel Caffeine , a completely free plugin. It is very easy to use and above all it allows the use of certain pixel features directly from the WordPress dashboard.

To install this pixel, go to extension in the administration part of your site, then click on “add”. Once the extension is installed and activated, a dashboard will appear (Pixel Caffeine – Dashboard).

Two adjustment possibilities are available: add the Facebook pixel to WordPress manually, or automatically by connecting to your Facebook account. We will try to achieve both solutions, and it’s up to you to see which one suits you.

Automatic addition: Let’s start with the second solution which seems to be the best because it gives access to all the options. So click on Facebook Connect then select the account associated with your pixel and after having authorized data monitoring by pushing the Enable button at the top right, click on Apply. And There you go ! It’s extremely fast and not that complicated, after all.

You can use Facebook’s Advertising Manager to configure your ads, or use Pixel Caffeine, which although less complete, allows interesting actions, for example activating or deactivating certain data, controlling conversions, but also the creation of a personalized audience.

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