Purchasing habits have changed considerably over the past few years. Electronic commerce has become ubiquitous in today’s world.

Indeed, statistics in 2019 confirmed that the number of online transactions increased by 19% in France. The digital world adapts according to the development of society and offers various solutions for any entrepreneur wishing to get into e-commerce .

It is now easy to open your own online store in record time thanks to suitable platforms. Shopify is one of the solutions offered on the Net: if you have decided to create a Shopify account, you now need to make your online business perform well in order to generate more sales.

Analyzing the data and traffic of your Shopify store then becomes essential, hence the importance of taking an interest in the Google Analytics tool. Through this guide, discover the different steps to set up this web audience analysis solution on your Shopify session.

How to Use Google Analytics on Shopify?

Understanding the usefulness of Google Analytics for ecommerce on Shopify first is essential . The Google analytics interface can be unsettling during a new Cameroon Email List approach, but you can master the fundamentals quickly with your Google analytics account.

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Collecting data from your Shopify store on your Google Analytics account allows you to:

see the number of visits to your Shopify store in real time
observe the length of time spent by users in total and on each of your pages
know the geographical origin of your visitors as well as the electronic devices used
evaluate the bounce rate on the pages of your products for sale on your Shopify store
This initial information already gives you the opportunity to better understand the impact of your website on users, thanks to the analysis of their behavior. You then have more material in clarity to be able to adjust the presentation and content strategies of the platform.

Depending on your sales objectives, the analysis results also allow you to re-evaluate your products put online. By taking a look at the articles that generate a high bounce rate, you can quickly question the imperfections of the latter, such as:

The Image and Visual Presentation of The Product

Structure and layout
The positioning of the product on your store’s website:
The clarity and relevance of the offer
Following the identification of areas for improvement, you will be able to take actions accordingly, such as:

Rework the product description online.

Post a more attractive and aesthetic photo of the item for sale.

Review the layout to allow the visitor to have better visibility on your product range (change of font, background color, image size).

Clean up the article presentation page to make it easier for visitors to use and encourage them to buy.

Finally, the Google Analytics interface also provides you with information on the sources of your users’ traffic. You will find data on:

To further analyze your Shopify store, the Google Analytics interface offers standard metrics to calculate: Income: the information of the total income obtained without the deduction of your operating expenses. Profits: the tool displays results on the amount generated by your store, following deductions related to your operating expenses.

Revenue per Visit

The interface provides the conversion rate report as well as the average order value. Note that the traffic source is also indicated, which is an efficient way to define your best acquisition channel. Return on investment (ROI – Return On Investment): thanks to the figures obtained by Google Analytics, you can calculate your return on investment. The latter is usually measured as a percentage. You just have to divide the profit by the total capital and then multiply it by 100.

The average order value (AOV – Average Order Value): this term designates the average amount spent by the consumer per transaction carried out. To get these numbers, just divide the total amount of revenue by the total number of orders.

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