As a business, if you’ve ever posted any social media posts , you know how it feels like you’re talking in a vacuum. Too often there are no likes or comments and no one responds.
But that’s not the case with Instagram! This mobile application has become the most important social network in the world.
Taking advantage of Instagram ads for your brand is a no-brainer. Not only do over a billion people use Instagram every month, but engagement numbers for the app are higher than Facebook and Twitter.
Regardless of the size of your audience, your posts always get a few likes and comments, especially if you use relevant Instagram hashtags . Add a branded or targeted hashtag and you’ll be in touch with your ideal customers in no time.
This is why in this article we will guide you to promote your Instagram as it should.
If you are not sure how to use Instagram ads or are worried about the cost, read on to find out more and start broadcasting effectively on any budget.
Why Choose to Advertise Instagram?
For a long time, the big problem with marketing on Instagram was getting your fans to the platform from your website. But the trend has reversed. Since you couldn’t place links to click in Instagram captions of organic posts, you had to direct your followers to the link in your bio so that they could then be redirected to your Turkey Email List website.
Instagram, however, has always been a successful source of traffic and sales for many businesses. Today Instagram is one of the best social networks to advertise on. It has become as important an advertising platform as its parent company, Facebook. In April 2020, Instagram reached one billion monthly active users with 500 million daily active. That’s more than double the monthly active Twitter users. Now you can include links to your website in your posts if you are advertising on Instagram. Anyone can learn how to create Instagram ads through Facebook’s self-serve advertising platform . With it, you have full control over your ads, how they appear and who sees them.
And unlike sponsored posts and paid partnerships, your ads are published directly from your own account. The advantages of this Instagram advertising method include:
Free and instant creation
Customizable advertising goals
Reliable reports to keep you in control of your budget
Very precise audience targeting
One of the main selling points for advertising on Instagram is the fact that Facebook now owns the website. This means that advertisers can use their Facebook page data to target their Instagram ads just as effectively as Facebook ads.
How to Buy and Advertise on Instagram?
There are three ways to buy and serve ads on Instagram.
Directly in the Instagram app
The easiest way to serve ads is to promote posts you’ve shared on Instagram. Just select the post you want to promote, then see how many people are seeing or interacting with your promoted post.
Using the Ads Manager
Instagram Ads Manager uses the same advertising tools as Facebook Ads Manager. You can set up, edit, and view results for all of your Instagram campaigns, ad sets, and ads, all in one place. The ad manager is available on computer and mobile device such as your smartphone.
Through Instagram partners
If you don’t have a lot of time or need more help, an Instagram partner can help you with anything from buying ads to resources to delivering content. . All partners are real experts in their field approved by us.
What type of advertising can you show on Instagram?
Instagram allows you to produce advertising content in a simple and inspiring way. Regardless of your type of business, like on Facebook, you can use any advertising format to help you achieve your marketing goals. Here are the different formats available:
Instagram Image Advertising
A photo ad is a simple photo in landscape or square format. These are the simplest in terms of visual resource requirements, as you only need one image. For example, a photo ad of your product serving to the right audience is enough to drive users back to your product page featured in the ad creative.
Instagram previously had a 15-second limit on videos, but it has since lifted that rule. Now videos can be up to 60 seconds long and can be shot in landscape or square format. You can use the video ad format in your Instagram ad to promote a service your business offers, you can speak at length to promote it and include customer interviews.
An “Instagram carousel” ad is the same as one on Facebook, it can contain two to ten images and / or videos that users can view while browsing. Many businesses use the Ads carousel to showcase their product line for their Instagram ad campaigns.
Advertising in stories
Instagram Stories Ads is one of the new types of ads available for businesses on the platform. Instagram Stories are similar to Snapchat in that they allow users and brands to share self-destructive photos and videos. Brands can also advertise on Instagram Stories with photo or video content. As a brand you can use Instagram Stories Ads to build your brand awareness and make reminders of your successful products in these ads.