First party data gathering Inbound marketing is all about helping the consumer or target group throughout the buying process. You do this by adding value as a brand, with content at the right time, with the right message via the right channel. Marketing automation and content marketing are important key terms in this regard. With, there it is again, the cookieless era approaching, first party data gathering becomes even more important.

Prepare for the cookieless era

Because retargeting as we know it today is going to change. You want to quickly bind a potential customer to you in the process in order to surprise Algeria Phone Number them again and again during the customer journey with information, creativity and inspiration. With first party data gathering you get a better grip on who your target group is and where your interests lie.

Inbound trends

Choose a single source of truth

You can also reach the target group via the push-pull strategy, with the emphasis on your pull strategy. You want to draw them in, as it were, not to overwhelm them with pushy, screaming marketing messages. 3. Optimize your email and marketing automation strategy A bit of a buyer, but email marketing is and will remain important to your 2022 inbound marketing strategy. A few numbers.

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