In this domain, FMCG advertisers can already make full use of buyer groups within the AH (in-store) media inventory. Not outside of that, because cookies or third. Party identifiers are needed to find these people. Develop your own strategy The advertisers without their own data must therefore develop a strategy to build a relationship with their customers and with it data to enable smarter targeting and personalization across all publishers.

The browsers Safari, Firefox,

There will also be great opportunities for Dutch publishers in markets where Google and Facebook do not want to be active. This includes advertisers in the fields of healthcare (including hearing aids), loans, dating, gambling, political parties and video games. All advertisers must Ecuador Phone Number become more critical themselves with regard to the collection and storage of customer data. For this it is also necessary to understand which data is most valuable for the marketing strategy.

The data market is booming

This data for advertising purposes. New chances We can say that banning third party cookies offers a new and promising playing field for advertisers, publishers, tech parties and agencies. When targeting audiences, data from first-party advertisers and publishers – in addition to contextual targeting – will play a leading role. Are you ready for a third-party cookie-free future? As you have been able to read, the cake is ready for third-party cookies.

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