You Will Very Often Find, at The Beginning of The Ur Ls of The Sites You Visit, Http or Https. The famous “S” that stands out from one of the protocols simply means “Secure”. Find out more by going through this article until the end.
What is https?
Created in 1994, https literally stands for “HyperText Transfer Protocol Secure”. It is a secure form of the http protocol. The http protocol is used to transfer data between a web browser and a website. More secure, https provides encryption during the transfer of this data.
Very clearly, https is an http associated with an SSL. It is the most popular security protocol, creating an encrypted channel between a client and a server through a digital certificate. As the internet becomes increasingly vulnerable and users’ personal data is often prone to cybercrime, it is more than ever necessary to use a secure protocol that allows users to connect to your web server from encrypted way.
Therefore, https is important when transmitting data to, for example, a courier, a bank account or an insurance provider. This protocol is intended for any modern website, especially those that require sensitive information. On Chrome for example, websites using the https protocol are marked with a padlock on the far right.
On the other hand, on sites that do not use it, you will find a padlock crossed out with a red line. When you browse a page via http, it means that your connection is not secure. Your confidentiality is therefore exposed to “man-in-the-middle attack”.
Why Choose an Https Site?
Security is the promise of the https protocol. In addition to authenticating a site, it offers many other benefits. Indeed, it encrypts the exchanges while preventing “MITM” type attacks.
This is why website administrators, concerned about protecting user data, use this protocol rather than traditional http. In accordance with the PCI Data Tanzania Email List Security standard, every website that requires payment information from users must invest in a secure version of http.
On the other hand, visitors will be happy to know that their connection to a particular website is completely protected. According to a study carried out by “We Make Websites”, 13% of shopping carts are abandoned because of a concern in relation to the protection of payment data.
Obviously, everyone would like to make a purchase on a secure site. So you understand why using an https is a good way to let your visitors understand that all information entered on your site is subject to SSL / TLS encryption.
You now know that https helps build the confidence of your visitors! Now, let’s talk about the benefit of this protocol when it comes to natural referencing or SEO. Made official since July 2014, Google systematically penalizes the natural referencing of sites that do not have the https protocol.
So, to be well positioned on the web giant, you need to make sure that your site has the precious “S”. In addition, with an https protocol, the performance of your website will be improved. Yes, the https improves the speed during data transfer, because it reduces their size unlike the http protocol.
How Does Https Work?
If so far you haven’t understood the importance of an https protocol, it’s best to explain things to you in the most basic way possible.
When your personal data navigate to a server, it is displayed in a legible way in the transfer tunnel; and this, if the website you are on does not have an https protocol. This means that the information, deemed confidential, is exposed to hackers or a spy company.
However, if you browse a site via https, your information will be encrypted. Explicitly, no letter entered during the transmission of your data will be visible. This security has long been established through the SSL protocol, now called TLS or Layer Security Transfer.
We often speak of SSL / TLS to designate, indifferently, SSL or TLS. You should also know that SSL is no longer relevant, now replaced for TLS. The https protocol through the Secure Socket Layer (SSL), allows a security layer to be installed on a website. SSL / TLS is a kind of security key used to protect various online transactions.
How Do I Switch to An Https Site?
You might as well be frank: migrating an http site to https requires time and a lot of technique. If you are not a geek at heart, it is better to turn to a professional. The transfer from an http to an https technically consists in performing a site migration.
The work consists of creating a new website in order to migrate the content of each page to it. It is therefore a difficult task which, carried out by a freelance or a web agency, will cost you money. Take the opportunity to take over your site in order to give it a facelift . Anyway, here is the walkthrough to switch from http to https.
The first thing to do is get an SSL / TLS certificate. Shopify , Squarespace, Wix , Weebly, Bluehost (WordPress)… there are many web hosts offering SSL certificates.
It’s up to you to compare the different offers available and choose the one that suits you. However, be aware that Google My Business is a free host that you can also use.
When you have a digital certificate, you need to install it on your website or activate it on your server. This activation will allow the encrypted data to be taken into account. Now, you need to make sure that the links on your website work properly.
Another thing is to make your internal links work in https. You need to set up 301 redirects from http URLs to https URLs. This precaution is useful to preserve the SEO juice of your pages.
In the same vein, take into account the fact that your canonical URLs must point to your https pages. This way, you won’t have to worry about duplicate URLs. Don’t forget to index your https pages.
Finally, remember to activate the HSTS system to inform the visitor that the exchanges will already be carried out via a secure connection.