Instagram has over a billion monthly active users, and at the moment the competition is less fierce than on other major social media platforms, like Facebook or Twitter, and most importantly, Instagram’s audience appears more concerned and committed than elsewhere.
This gives businesses the opportunity to market their products to a more targeted and interested audience, without spending large sums of money on paid advertising.
Here are some tips that can help your business get the most out of Instagram and promote your brand and products without breaking the bank.
Why can Instagram help your online business grow?
There are so many different social media platforms out there, so why use Instagram?
As we will see, there are several reasons.
First of all, Instagram represents over a billion active users and it is considered to be the best social media platform when it comes to user engagement rate, i.e. level of high activity on the part of your followers (and perhaps future customers…) concerning your Iceland Phone Number List publications, via likes, comments, etc.
Indeed, Instagram is visual, simple and it attracts the younger generations much more than other social media platforms, like Facebook.
And contrary to what many of you believe, Instagram is more than visual. In addition to showing your followers beautiful photos, you can create a profile that will highlight your brand image, your goals, promote your products, attract potential customers and consequently increase your sales.
Instagram seemed to be a small “gadget” application in its infancy – remember that it is basically a photo sharing application – but over time it has become a powerful tool that your business must imperatively use in 2020!
Instagram is above all the strength of photos.
Many companies come to the American platform to expose themselves and make themselves known to users.
But here are other arguments to convince you that Instagram is the perfect tool to promote yourself and boost your sales.
– Mobile use
Instagram is first and foremost a mobile platform and since 80% of social media browsing is done on smartphones, that should be enough to convince you to open an Instagram account. Users can view Instagram on a web page on their computer, but can only post photos from their smartphones!
This may sound like a downside to some business owners, but the way people buy has changed since the advent of the cell phone. Now, 80% of shoppers use their cell phones to check reviews of products they are considering buying or compare prices online. It’s fast and convenient, because smartphones are small and compact and most of us have them in our pockets all day.
– Instagram is linked to Facebook
You might not know it, but Instagram is owned by the American giant Facebook. However, these are two different platforms.
So why use Instagram with Facebook if they are two separate sites? Because you have the possibility to connect the two platforms, which will allow you to reach both your Facebook audience and your Instagram audience!
This means, for example, that if you run an ad on Facebook , you will be able to show it on Instagram as well. Or if you post content to Instagram, you can automatically post it to Facebook as well. Linking your accounts is beneficial. This will save you a lot of time and help you maintain consistency on your social networks.