Google Analytics, also commonly known as “GA”, is an analysis tool capable of giving you an in-depth look at the performance of your website or your mobile application. It integrates ideally with other Google-branded marketing and advertising platforms and products, such as Google Ads, Search Console, and Data Studio, making it a perfect choice for all website managers and marketing teams who already use and appreciate the tools offered by the American giant of search engines and digital technology.

Tracking MQLs How to go further with Analytics

If you have a lot of data to mine, and more importantly, you have the time and the ability to analyze it and act on it, then Google Analytics is a solution to consider in order to improve your online marketing action. Be careful though, because the configuration, training, implementation, maintenance and use of this complex product take time.

There is a free version and a paid Ivory Coast WhatsApp Number List version of GA, which is called Analytics 360. Small and medium businesses will certainly find all the features they need in the free version.

Ivory Coast WhatsApp Number List

But if you want to get and work on the following, the paid version will be a must:

  • Full sales funnel reporting and powerful attribution models
  • Cumulative reports
  • Possibility to get additional views, dimensions and statistics by property
  • Unlimited and unsampled data

On top of that, Analytics 360, the paid version of GA, also gives you access to dedicated support and a personal account manager. Does this justify the subscription fee, which is a minimum of $ 150,000 per year (billed monthly)?

You will understand, Analytics 360 is reserved for companies of a certain size, which have a fairly significant financial capacity.

That said, if you have both the budget for this type of service and for an agency or internal analyst managing your data analytics business, this solution may be worth it.

Now, let’s take a look at the different steps you will need to follow to properly configure Google Analytics. Then we will see in this guide how to use this tool, before showing you everything that Google Analytics reports allow to measure and analyze.

I- How to configure Google Analytics

Before you start using Google Analytics, you will need to create a Google account. This means that you need to have a registered Google account email address and password.

Once your Google Account is created, it doesn’t mean you automatically have access to GA. You will need to register for Analytics. In addition, to correctly configure GA, you must first understand how the tool is structured, in particular the notion of “hierarchy”.

– The Google Analytics hierarchy

The GA hierarchy is made up of the following 4 elements, ranked from largest to smallest: Organization, Account, Ownership, and View

Let’s take a look at each of these components in detail:

1-? Organization

The organization is the highest level of the GA hierarchy. It represents a business, in general, and can therefore span multiple Google Analytics accounts.

Organizations are recommended for large businesses, but not required.

2-? Account (s)

Accounts, on the other hand, are not optional. The use of Google Analytics requires at least one account.

An account does not strictly mean a user account. It is possible for an employee of any company to connect to the various Google Analytics accounts of his company using his personal Google email ID, provided that he has the authorization to do so.

It is still interesting to note that it is possible to assign one or more properties to each account. Each account can contain up to 50 properties.

You can grant user permissions for an entire Analytics account, or only for a property in an account or a view in a property.

3-? Property

A property is actually a website or an application. Each property can support up to 25 views.

4-? View

At a minimum, you need two views per property:

  • One without configuration, that is to say a “raw” version of the view
  • One with filters configured to exclude all traffic from your own business (i.e. a filter for your IP address) as well as bots and spam traffic.

A view only captures information after your configured filters and settings have been applied. And once you delete a view, that data is permanently lost. For these reasons, it is essential to maintain an unfiltered view of your data.

Now that we have seen the main GA setup procedures, here are the steps required to use the tool.

II- How to use Google Analytics

Here are the steps to follow if you want to use your Google Analytics account as quickly and efficiently as possible.

1-? Create a Google Analytics account.

First, you will need to create a Google Analytics account, or just log into your current account.

2- Add the name, URL and industry of the website you want to track.

Choose the account to which you want to add the property. You must create and name your property at this point and enter the website URL as well as the industry and time zone for the analysis reports.

3- Add a view to your property.

Navigate to the account and property you want to add a view to. To do this, use in the menu “Create a view”, and name your view, select the type of view (web or application) and you will have to answer a few other questions to complete the process. Remember that you can add up to 25 views to a property with Google Analytics.

4- Add your tracking code directly after the <head> tag of your website.

When you create a property, you have access to a unique tracking ID and tag for your website (“Site Tag,” a code that you must add to each site page whose performance you want to analyze). This is how you will be able to collect data in your property.

Then paste your tag right after the opening <head> tag on each site page that you plan to measure.

You will also be asked to choose your type of site (static, dynamic, web hosting, Google Tag Manager) in order to be able to configure data collection with precision.

5-? Check your Google Analylitics portal to see if the code is working well

Finally, verify that your code works. You can do this by viewing the “Real-time Reports” section of your GA dashboard while clicking on your site in another tab or on your phone. The report should show at least one visitor to the site, and that is of course yourself.

There you go, you are almost ready to take action.

But before that, it is essential to understand the notions of dimensions versus metrics / or statistics / performance indicators and a few other things.

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