Digital communication, or digital communication, is first and foremost the digitization of information media. Faced with this digital ecosystem, business communication is becoming dematerialized and increasingly through virtual media. Follow the guide to learn all about digital communication.
Definition of digital communication
Appeared since the development of the Internet, digital communication is defined by the dissemination of information in a dematerialized manner. This allows messages to be disseminated through digital media: website, social media, mobile devices or mobile application. Digital communication is very evolving, new channels and new trends are constantly being created. It can serve various objectives such as developing the reputation of a company, establishing an expert image or even informing all your customers about your new products and services.
Digital Marketing and Digital Communication
The terms Digital Marketing and Digital Communication are not far apart, but they should not be mixed up. Digital marketing is focused on the offer and the customer experience. It focuses on the implementation of promotional actions such as display, affiliation, natural referencing (SEO), paid referencing (SEA) and advertising on social networks. Digital communication, for its part, aims to build the brand image of a Vatican City Email List company and allows exchange with customers. Thus, it focuses on the animation of communities and the production of content.
What is the difference between being digital and digital?
This is a hotly debated question. The term “digital” is initially the French equivalent of the term “digital” in English. However, these two polysemous terms take on different meanings.
The French Academy specifies that the term “digital” must be used, because the word “digital” refers to the finger, from the Latin “digitum”. In English , “digit” means “figure” and digital is translated as “who uses numbers”. Today, the term “digital” is essential in the world of marketing. It has entered into the uses of the French language unlike the term “digital”. In addition, it is used much more often than the word “digital” to refer to what relates to digital technologies.
Smoother Communication Channels
Digital communication is fundamentally changing the way companies deliver their messages. Media are becoming more hybrid, digital and scalable. Digital communication makes it possible to streamline the conversation and exchange between a company and its customers. Digital communication also makes it possible to decompartmentalize the messages between a company and customers. The message is disseminated by information that is shared, regardless of the screen used (phone, tablet, computer), and no longer by a fixed and material medium. Digital communication now takes place through digital and connected communication channels, media are disappearing. The communication system evolves at the same time as the supports and technologies.
For example, social networks allow immediate interaction, which creates a close bond with customers through messages and comments. With this decompartmentalization, content is conveyed as well by the company as by the customers themselves. Web agencies and communication services must therefore adapt to its successive developments in order to carry out their actions and their objectives.
How to Set up Digital Communication?
Once your objectives, your target and your market have been identified, all that remains is to define your digital communication strategy. To do this, you have to choose the right channel according to the type of message to be transmitted. Unlike traditional communication, digital communication does not require a significant budget to achieve your goals.
You should not choose the same communication channels depending on the objectives. Depending on your digital strategy, several channels exist, in particular:
Networks (Facebook, Instagram, Pinterest, Twitter, LinkedIn)
The success of your digital communication strategy depends on the content produced, it must adapt to your target. The person in charge of digital communication can thus choose to opt for different content depending on the message to be broadcast.
New Channels Emerging
The social networks are increasing the visibility of your communication strategy. Twitter, Facebook, Instagram are the ideal platforms to build a community around your brand. They aim to foster a strong bond between your business and all your customers. In addition, they make it possible to strengthen proximity with all subscribers since these platforms offer more spontaneity and responsiveness in exchanges with them.
At the crossroads between content creation and community leadership, Employee Advocacy aims to encourage your own employees to become brand ambassadors by relaying brand messages on their own social networks. With this strategy, companies can increase the reach of their social content and improve their online reputation. It is a booming communication channel.
Digital is constantly evolving and new channels are constantly emerging. Faced with new consumer practices, the next digital communication trends are emerging.
One of the strong trends for 2020 is the emergence of new platforms such as Tik Tok , Twitch or Discord. These media are trying to establish themselves as the new digital communication channels. Indeed, they allow even more proximity and immediacy with your subscribers. Tik Tok, in particular, is an effective video creation tool for brands that target a young audience, looking for fun content.