It has been several months since we know it: the end of year celebrations in 2020 will necessarily be different from previous years because of the crisis caused by the COVID-19 epidemic.

Retailers who have very little integrated the digital factor into their business are of course very worried, because their economic situation will remain very fragile, depending on the evolution of the health crisis.

Entrepreneurs working in e-commerce, on the contrary, are rubbing their hands! Because it’s a bit as if the outbreak of COVID-19 had accelerated the transformation of consumption habits: orders for products and services online have been exploding for 6 months around the world, and it is a trend that seems irreversible.

We are at a turning point in digital commerce

At a time when merchants of all stripes Senegal Phone Number List feel that they will have to adapt and optimize their business for e-commerce, or else they will disappear.

Senegal Phone Number List

Moreover, many entrepreneurs took advantage of the crisis to make the changes they had wanted to make for a long time, which had become a priority and even urgent. This has accelerated innovation within their business, helping to keep customers happy and find new ways to grow. As the Christmas season arrives, retailers are realizing that digital marketing is essential for continued growth.

So, how do you use digital channels and tools as a growth engine for your online business at this end of the year period? This is what we will develop in this article.

Mobile priority

It is true that cellphones or mobile phones were not originally designed for online shopping or for making payments. However, we have resolutely entered a world adapted to mobile support. Take for example the huge amounts of images and videos on the web, which in reality do not adapt in a snap of the fingers for the mobile format (s), given the various types of devices and their age. The general public does not perceive the technological effort that is being made, yet it feels like this content moves from computer to laptop effortlessly. And that’s what consumers expect.

They hope to see content suitable for their cell phone. This means that merchants need to proactively optimize these images and videos so that people who go shopping over the holiday season can quickly access them and make buying decisions. Think of the baby boomers, who represent a significant number of consumers in all developed countries. These boomers tend to have a lot of purchasing power, and they too are starting to shop online. But their vision may not be as good as that of Generation Z! Therefore, images or text shown on cell phones should not be tiny or illegible. which represent a significant number of consumers in all developed countries.

Boomers tend

These boomers tend to have a lot of purchasing power, and they too are starting to shop online. But their vision may not be as good as that of Generation Z! Therefore, images or text shown on cell phones should not be tiny or illegible. which represent a significant number of consumers in all developed countries. These boomers tend to have a lot of purchasing power, and they too are starting to shop online. But their vision may not be as good as that of Generation Z! Therefore, images or text shown on cell phones should not be tiny or illegible.

In the midst of the pandemic, the United States has seen an increase in contactless payments made using apps like Apple Pay, Android Pay and Samsung Pay, as well as online payments. There has also been a significant increase in the number of online deliveries, which are mostly activated via mobile. This means that it is more important than ever to bet on digital technology adapted to the mobile medium.

Make full use of available real-time information and automation techniques to attract new customers

While most people were stuck in their homes looking for new ways to exercise in limited space, the Lululemon company, which makes state-of-the-art sportswear, used real-time information. on home fitness trends to drive content creation and advertisements on her YouTube channel. Leading minds at the Canadian sportswear company have seen spikes in searches for the query “yoga at home.”

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