ABC Bank has a home loan that has been quite popular for years. This year, however, sales have plummeted by almost 20% . What happened? If the marketing team has rested on its laurels assuming the product would perform as well as before, they clearly haven’t done their job. And there is no excuse for this, really. Today’s technology allows for the collection. Of vast amounts of USA Phone Number information, and if used correctly, can provide. Regular updates, check what competitors are offering. And make predictions about the future. Value that consumers will or will not place on products or services.

This is not just the case

for large companies. Now any business can use tools or services that collect data, reproduce it, and answer the questions that merchants and business owners have about their customers’ behavior, about the demand for their products or services, and about whether their efforts in digital marketing are having a positive impact on sales.

If a team has launched a new marketing strategy for an existing product or service, then they first need to have a sales benchmark for a given period of time in the past. Once the new strategy is launched, then it will be essential to monitor changes in sales over a given period of time. The keys to parsing this parameter correctly are the following:

To prove that marketing

efforts are truly worthwhile, CMOs need to develop campaigns and tactics that attract new customers and retain existing ones . And they have to figure out if those campaigns are really worth it, relative to their stated goals. To find this out, they have to have factual data – data that can now be easily gathered and analyzed.

So what exactly should be measured? The following five parameters are broad categories that can be broken down into a number of subcategories, but each will play an important part in determining how effective your marketing campaigns are (or aren’t).

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