Creating a website is an important first step in establishing your online presence. However, it is necessary to constantly differentiate your content from others, to make the most of your positioning on search engines. The use of a web audience analysis tool then becomes essential for marketing reasons. Find through this article: the essential points to have a first understanding of the tool as well as the different steps to know how to install Google Analytics on your WordPress site.
The utility of installing Google Analytics on WordPress
Installing Google analytics allows you to collect information about your audience. Its features give you the ability to control data from your
WordPress site such as:
The person visiting your site – Geographic and technical information on the origin of your audience, whether on its location or the medium it uses to access your page
Your users’ activities – The pages they visited, the bounce rate, the time spent on the site
The period – The presence of users by hour, day, week or month
The origin of your visitors – Data Belize Email List informing the source of traffic used by users (social networks, search engines, website, etc.)
User interaction on your site – The various actions carried out such as a purchase or a registration.
These databases are useful for your WordPress website so that you can:
Adjust your website so that you can increase the interest of your audience. For example improving technical aspects or adding a language.
Optimize your traffic sources by determining the most used acquisition channel and improving it.
Develop your content as well as your strategy in order to be able to respond in a relevant way to the interests of users
Monitor and evaluate your marketing campaigns
Detect the poorest performing pages of your site in order to rework them
Google Analytics registration
You will need to register to create a Google Analytics account before you can link the interface to your WordPress site . Go to the Google Analytics site to create your account.
Registration is not necessary if you already have a Google account such as Gmail, you will simply have to connect to it.
Once you have passed this step, you will find the information that will explain the 3 operating steps of the tool. Click on “Sign up” to begin. You will then have to choose between using it for a mobile application or a website. In our situation, which is to install Google Analytics on a WordPress site, you will have to choose the website option.
A form will appear with different fields to complete on:
The account name
The name of the website
The website URL link
The time zone used in reports
Note that your account can track multiple sites. The name of the latter will have no influence on the name of your different WordPress sites.
Define the data sharing settings according to your preferences.
Once you’re done, go to User ID. You will be asked to agree to the terms and conditions before you can continue to proceed. You will then have access to the page where you will be informed of the tracking code and your tracking ID which will be required subsequently.
The next step is to add the tracking code to your WordPress site . To do this, you will need either your tracking code or your tracking ID. If you’ve already closed your Google Analytics window, head over to the Admin section, then Tracking Info and Tracking Code.
How to install Google Analytics on WordPress with the insertion of the code in the header.php file
In order to be able to track your visitors with Google Analytics on WordPress, you must start by adding a specific code on each page of your website.
One of the easiest ways to add Google Analytics tracking code to your website is to use the Header. In this way, the code is automatically added to each page.
Thanks to the way WordPress is made up, the process is relatively easy. Most standard themes use a Header folder responsible for the corresponding section of the site. It is therefore easy to implement the Google Analytics code there to introduce the tool to the WordPress site.