We no longer present Pinterest, one of the most popular social networks in the world, created in the United States by Ben Silbermann, Paul Sciarra, and Evan Sharp, and whose originality lies in the discovery of images or photos that cover a unlimited number of themes.
But above all, it has become an essential platform for e-commerce players, because it offers great visibility. When using a business Pinterest account, you can include in every Pin, or Pin, a link to your website, whether it’s a blog, online store, or business website.
For many small businesses, it is absolutely essential to understand and tame the challenges of digital marketing, especially in this post-Covid period . We must try to make up for lost time. That’s why Pinterest is redoubling its efforts to help entrepreneurs get the most out of the platform.
Like other social networks like Facebook or Instagram, Pinterest is relentlessly investing in new tools, resources, and programs that aim to help small businesses grow and prosper, no matter their size, location. sector of activity, or their budget.
In this article, we’ll take a look at how to get the most out of Pinterest for your business, and review a list of resources, tools, and insights Pinterest offers that are sure to help boost your business on the web.
How to reach buyers who are ready to take action
With Pinterest, you can now take advantage of free shopping tools, such as “Product Pins”.
Product Pins are a type of Pin that is enriched with metadata and formatted that tells visitors to your Pinterest page that your products are available for Pakistan WhatsApp Number List purchase. These Product Pins indicate the description, price, and availability of your products.
The big advantage of these Product Pins is that they redirect Pinterest users directly to your website so they can buy your products. However, to take advantage of this tool, Internet users must be able to purchase the product directly from your site.
You can create Product Pins on your website or from catalogs.
Get exclusive insights with Pinterest Predicts
Another essential tool offered by Pinterest is “Pinterest Predicts”. On this Pinterest Business page, you will be able to discover the trends of tomorrow on the social media platform, and read recent consumer studies. Moreover, Pinterest claims that 8 out of 10 predictions that its experts had announced for 2020 have been shown to be correct. However, 2020 has been a very difficult year to anticipate, due to the many upheavals caused by the Covid-19 pandemic.
It is possible to filter your trend searches for 2021 using two filters: Audience and Category.
In the audience part, we find Generation Z, Millennials, Generation X, and Boomers. While in the Categories section, the main themes that can be found on the platform are offered: Beauty, Holidays, Fashion, Finance, Travel, Home, Hobbies, Cooking, etc.
Get personalized performance data with Pinterest Analytics
Pinterest Analytics is a set of free tools that anyone with a Pinterest Business account can and should use to monitor their favorite key metrics and track their performance over time.
For example, you can use Pinterest Analytics to see which of your Pins got the most impressions and which got the most clicks to your website.
Pinterest Analytics is the best tool for making informed content decisions, and getting the most out of your platform business strategy.