When it comes to building brand awareness, consistency is key. And that’s what the biggest brands in the world have: they manage to express consistency through their logo, their visuals, their color palettes, and their tone, basically everything that represents their brand.
But how do you manage to maintain a perfect homogeneity within all these different aspects? To ensure that the core brand values are clear to everyone and to ensure consistent use of brand assets, most companies create a brand book, or brand book, a document that contains guidelines on how to use their branding.
In this article, we’ll show you all of the key elements a good brand book should contain, and how to create one.
What is a brand book?
A brand book is like a manual for your brand. It describes the identity and core values of your brand and ensures that your brand image remains consistent. It is a reference document which includes all the determining elements of your brand, starting from its strategic objectives, such as its values, its missions and its vision, until its visual identity, which is defined by a logo, a color palette, visuals, etc.
Your brand book should be a true Iceland WhatsApp Number List compendium of the essence of your brand capable of reflecting its history, style, and vision.
The Brand book, thanks to the guidelines, rules, or good practices that it reveals, remains an essential element of your company’s communication strategy. It will allow you to create a strong brand personality and ensure that your message is delivered in a consistent manner.
For any company, regardless of its size and sector of activity, this harmonization is crucial, because it allows the public to immediately identify your brand and establishes a relationship of trust which is essential for your brand image.
At this point, you can legitimately ask yourself how a brand book differs from a graphic charter. The latter essentially focuses on all the graphic and visual aspects of a brand, while the brand book focuses on other types of information concerning the brand, as well as guidelines, or guidelines, which provide information on its use in different contexts and via various supports.
Why make a branded book?
As we have seen, the brand book is an essential tool for forging the brand identity of your company. Here are the main reasons:
Define the purpose of your brand
Ensure maximum consistency in the use of the brand on all print or digital media (website, social networks, business cards, advertising, etc.)
Harmonize all initiatives and actions across the various departments of your company working on projects related to your brand, whether they are of a commercial, marketing nature, or related to your communication
Unite your teams around the same culture and stimulate the spirit of your brand, which your employees will pass on to new recruits and partners.
How to create a brand book for your brand?
Here are the four essential steps for creating your brand book:
1- present your brand
The first step in creating a good branded book is presenting your brand. You will have to define your identity, the reason for being and the objectives of your company, to determine which values animate you.
Here’s an example of what your presentation should include:
The story of your brand, how your adventure took shape
Your mission, which explains why your brand exists
Your vision, which defines how you will achieve your goals
A promise, which explains how you will solve the problems encountered by your audience
Your values, where you explain the meaning of your action and your commitments as a company,
description of your products and services
A good idea to carry out this presentation is to do an internal audit by means of a questionnaire addressed to all the members and collaborators of your company, in order to obtain relevant elements of answer on the way in which your brand is perceived.
And don’t forget to polish the editorial aspect, as this is bound to reflect the spirit of your brand. The most brilliant passages and formulations can be used in all your communication media.
Detail your guidelines / guidelines
Now let’s take a look at the specific details that should be included in the rest of your brand book:
– The logo
The logo is of course the most important element of your visual identity, and it should always be represented in the same way. Inside your brand book, everything should be indicated about the characteristics of your logo, from its meaning to how it will be used, and you can for example indicate if there are variations. , a possible baseline, the dimensions to be respected, its positioning, etc.
– The typography
The brand book must provide information on all the different typefaces that can be used (main and secondary fonts, size, formatting, etc.)
– The color palette
The characteristic color palette of your brand is another fundamental element to include in your brand book, to create a homogeneous and harmonious appearance on all your media. Also indicate all the possible variations, if applicable.
In general, brands tend to choose a limited color palette, so your visual identity remains simple in appearance and easy to notice and remember.