In a new series called “Social Skills”, Facebook takes you deep behind the scenes and into the feeds of some of the best social media experts to benefit from their expert advice and create compelling and impactful content.

In its first episode of Social Skills, Facebook gives the floor to Sana Javeri Kadri, founder and CEO of “Diaspora Co.”, a brand that markets spices and targets consumers directly. She focuses on fair business practices and offers her customers more than just a web purchase, giving them the opportunity to learn lots of interesting things about spices through relevant content.

As the founder and CEO of her small business DNVB, Sana wears many hats, and takes charge of her social media content strategy herself. She has spent time experimenting and learning different social media strategies in an attempt to refine her marketing efforts , and see what works, and what doesn’t always work.

In this article, we will discover the best practices, tips, and resources from Sana that will surely help you get started in creating impactful content that is synonymous with success for your DNVB.

But first, it is important to remember what a DNVB is.

The concept of DNVB

The term DNVB stands for “Digitally Native Vertical Brand,” and refers to businesses born online, which sell and ship their own Taiwan WhatsApp Number List products. This means that it is not just about e-commerce. This is why we even talk about v-commerce (v for vertical), a type of business where you have to manage end-to-end distribution. If you have a new business idea and want to take full control of your business by cutting out all the middlemen, this template may be for you.

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The term was first coined by Andy Dunn, founder of clothing brand Bonobos, who emphasized the importance of using data obtained from customers to improve business strategy, both digital marketing than communication. The brands that adopt this strategy in turn experience a deep relationship with their customers. The DNVB concept therefore represents a real differentiator and stimulates consumer loyalty. This is particularly interesting for subscription services that rely on repeat orders.

DNVBs also include companies that offer one-off purchases, but these are generally hyper-specialized products and have unique characteristics.

Now here is what Sana Javeri Kadri, founder of “Diaspora Co.” advises to create compelling and impactful content for your DNVB.

1-? Invest as much as possible in the quality of your photographs and your brand visuals.

Like many of the founders of DNVB, Sana started doing all of the work involved in running her own business, including acting as a photographer and taking all the photos for her Instagram and Facebook feeds. As her business grew and earned enough profit, the young entrepreneur began to invest more in the quality of her visual content to make her product speak for itself, with professional quality photos, by hiring a photographer. Sana compares the Instagram social media app to a store window. It is essential that this storefront shines with its beauty, because Instagram is the true store of its brand, given the hundreds of thousands of subscribers it already has. Besides obviously,

So, this first tip teaches us that as soon as it is possible to pay a professional photographer to offer clients high quality images and visuals, it is in the interest of your business to do so.

Business owners like Sana don’t need to look any further than Facebook and Instagram to start connecting with great photographers and creators. Building professional connections, connections, and networks can be as easy as sending a Direct Introductory Message (DM), grabbing the attention of the people you want to collaborate with. So don’t hesitate!

If you want to learn more about this topic, Instagram offers you access to its Creator’s Network to start building partnerships and connecting with people like you, and for you to build and build. develop your own brand on the most popular social network today.

2-? Let your audience decide your content.

Crowdsourcing is an easy way to get new content ideas and find out what your customers are looking for. As a reminder, crowdsourcing, or “participatory production”, in French, is an effective way to obtain information or services, such as ideas, votes, microtasks, for example, from a large group. relatively open and often rapidly changing participants. This term generally implies the use of the web and Internet users to distribute the work among the participants in order to obtain a cumulative result.

Sana learned a lot and received a lot of useful information by asking her target audience what they wanted to see in the comments section of her posts. And here is what she adds: “We found that what our community expected of us. These are inspiring ideas and things about how to use our spices, besides knowing where they come from and who are the men and women who grow them ”. From this, she started putting more recipe-style content in her posts, and sharing deeper, more nuanced Stories on her Insta page.

To learn more about building a community through articles, stories, comments and messages, you can refer to the web page that Facebook has created for this purpose, called “Build community through posts, stories and messages ”

On this web page, Facebook explains how to optimize the engagement of your audience, both on Facebook, but also on Instagram, by sharing relevant content, by asking questions, or by offering surveys to your subscribers.

3-? Make your social media posts “shoppable” via Facebook and Instagram Shops.

“Facebook Shops” offers a mobile-centric shopping experience where businesses can easily set up an online store on Facebook and Instagram for free. Once you’ve set up your store, you can start tagging products in your social media posts with a feature called Product Tags, which can help you drive purchases or let your audience know about the products. that you market.

Sana started highlighting all of her content using these Product Tags this year, and she found it to be a useful feature in linking the business and product to deeper storytelling elements. She adds that linking to the product in social media posts hasn’t detracted from the depth of the story she wants to tell her audience. On the contrary, according to Sana, it has simply strengthened the connection she has with her subscribers.

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