Over 2 billion users use YouTube every month, approximately 80,000 videos are viewed in a second, and nearly 1 billion hours of videos are viewed by Internet users around the world every day.
These statistics are quite impressive, and as a company it is one of the essential channels to improve its visibility or that of its brand.
If you haven’t yet thought about setting up a YouTube channel for your startup, now is the time to do it. Not only will you be able to increase the traffic on your site and therefore your sales, but in addition YouTube will reward you if you bring valuable content to its subscribers.
In this article, we’ll explain how to create a YouTube account and channel like a pro and how to optimize it to become a must-have broadcaster on the platform.
Start by Creating a Chain
Before you can create a YouTube channel, you will first need to have a Google account. You may have missed it, but Google has Serbia Consumer Email List owned YouTube since 2006. Indeed, the Californian firm bought the platform for $ 1.65 billion to make it one of its services.
So to start your YouTube adventure you will first have to go through Google and create an account. This first goes through a Gmail email account. It is better to create a business account directly, otherwise you risk easily mixing up your transactions with your personal account which you cannot change afterwards.
Once your account is created, log in and in Google services choose YouTube. It is only from the platform that you will be able to create a channel to broadcast your videos. Here are the steps:
Click on The User Icon at The Top Right
Then click on the nut icon, which is located below your user icon.
Now click on “create a channel”: choose between a personal or commercial channel
Enter the name of your channel and validate the operation Add a description. Now that your channel is up, you’ll need to take care of the content. The first important thing is your description. Your visitors need to know what you have to offer them, your simple business name will not be enough.
The best is to put yourself in your subscribers’ shoes and understand what they are looking for on your channel: entertainment, information about your products, news… etc. Present your content to your subscribers as original and compelling. No one is following inactive channels or watching content that is 10 years old. Do not forget to add, in your description, the link to your website and to your accounts on social networks.
Choose a Cover Photo
The next step in building your YouTube channel is to make a good impression on your audience with a professional, quality cover photo. For this, it is important to create a dynamic and attractive banner and logo.
This is an essential step, because it allows to present the identity of your brand and will be the image of your company on the platform. While some cover photos are quite extravagant, others are much more refined and understated.
If you are not a graphic designer, don’t panic, YouTube offers you a whole catalog of images in the appropriate format. However, you can create an original cover photo yourself. Note that the dimensions required for a cover photo are 2560 x 1440 pixels which is not a very usual format for an image. So pay attention to the centering if you want to include your logo.
Adapt your content
On YouTube, there are several types of business content, whether it is advertising campaign or product demonstration. Depending on your industry, you too need to know what type of content is ideal for your channel. The choice of content also depends on your target audience.
For example, if you want your subscribers to know more about the different products you market, use a tutorial-type YouTube channel. If on the other hand, you want your customers to be able to interact with you, bet on an interactive channel like testimonials.
Create a Trailer
This is to provide an overview of the content of your YouTube channel and convince the Internet user who lands there for the first time, to subscribe without delay. The trailer is a video of less than a minute posted on the cover and during which we present our channel. This video launches automatically so don’t be shy and do everything you can to create content that will grab the attention of Internet users from the first seconds.
Create and upload your first video
Now that your page is ready, you will have to start “ uploading ” content to attract the public. How to create a first YouTube video? To begin with, we do not create a video on YouTube, this platform is only used to distribute and view content.
Your video should therefore be created well before you intend to distribute it online. You will therefore have to establish a creation plan in advance and a distribution schedule for your videos. Because once created, uploading to YouTube takes just a few minutes.
For that, nothing very complicated. At the top right click on the camera icon with a “+”. Then click on “upload a video” and select the file to import. It will be up to you to define the maximum and minimum quality of your file before importing it. Once the upload is finished, your video is available on your account to begin the description to ensure its referencing.