If you find developing your business online to be complicated, you will find what you are looking for using Taboola. However, you may need help with first use. Discover through this article the different stages of creation of campaigns on this platform.

Create Your First Campaign

To get started, you will need to create an account on the Taboola site. When you have entered all the information about your business, you are finally ready to set up your first campaign. You will be required to set up the tracking code, choosing the Guyana Email List option to install Taboola Pixel . In case of difficulty, using Google Tag Manager may be of interest to help you.

Guyana Email List

Once you have an account, navigate to “Campaign Management” from the menu on the left of the page and click “New Campaign” to begin.

First, give your campaign a name. Then insert your product or brand name in the “brand name” space if you want it to appear in your ad.

Choose an Objective for Your Campaign from The “marketing Objective”. You Will Have the Choice Between:

Notoriety
Lead generation
Online purchase
Site commitment
Installation for mobile applications
Determine the time slots for your campaign
The “Campaign Calendar” allows you to configure specific days and times for your campaign. You have the option to start and end your campaign within the dates selected or to leave it alone so that it is online indefinitely.

You Can Choose Between the Publication Options Offered:

Day of the week
Weekends
Everyday
To then select the time slot according to your choice.

Note that it is also possible to choose the time zone for the time and the publication of your campaign. (located at the bottom of the page)

Audience targeting
Now you can apply targeting to your campaign. First, you can add rentals using country, region or zip code. Then you can choose on what types of devices you want your ad to appear. You can also choose to include or exclude certain operating systems. For example, if you want to promote an app only for iOS then you can target only iPhone users.

You Will Then Have Access to More Specific Audience Criteria:

“Campaign Clickers” allows you to reach individuals who clicked ads from another campaign during a specific time range (maximum 45 days).
“My audiences” allows you to achieve audience retargeting across all of your campaigns, configured by adding Taboola Pixel.
Lookalike targeting is used to target potential customers. It is an audience that represents criteria similar to your target.
If you need more precise audience targeting, you can go to the “Marketplace Audience” section where you will find options such as: age, gender, type of interests, target audience. -market etc .. You will then be able to target a specific audience that is relevant to your niche.
Finally, note that it is also possible to perform B2B (business to business) targeting.

Auction (cpc) and Budget

Now you need to configure your bids for your campaign.

You can choose the “Smart Bid” option which will automatically adjust your CPCs based on a determined objective (either conversions or views). Note that this requires that “Taboola pixel” works on your site and that you have configured conversion tracking to use the conversion option. If you’re optimizing for conversions, you can enter a CPA goal to help the system set the benchmark.

Then you can set a time limit, for an entire campaign duration or either for the month.

Taboola offers 3 delivery rates for your campaign, namely:

The balanced cadence will distribute the budget evenly during your campaign.
The accelerated cadence will spend the total budget as quickly as possible, without being used regularly during the day or the month.
Strict cadence will require you to set a daily budget limit.

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