If you are one of those brands and businesses that use the web to advertise their products or services, it is simply impossible for you not to advertise. In this regard, it must be said that the possibilities have multiplied in recent years. Among the novelties, there is the Tik Tok platform which seems to have captured a good part of the internet advertising market thanks to an original formula. This is what we will see in this article.
Tik Tok, what is it?
Tik Tok is a social network of Chinese origin formerly known as Musical.ly. It is a platform that allows its users to share and broadcast advertising content using the music of their choice. The duration of the advertisement is generally 60 seconds. On the music are placed the necessary images with in addition the possibility of adding a small description and hashtags. The content thus created is distributed mainly on mobile.
Some Figures About Tik Tok
Today, the social advertising network Tik Tok has more than 500 million users worldwide and nearly 50 million in the United States alone. In France, the number of users is barely close to 3 million. But this figure is increasing at a speed that suggests that Tik Tok will become an essential platform within a few years in France. Every day, nearly 200 million Macedonia Email List users make use of this social network. Launched in 2017, Tik Tok has over 1 billion downloads.
It is also important to know that the real users of the Tik Tok app are mainly young people ranging in age from 16 to 30 years old. Over 65% are under 30 and over 40% are under 25. If there is not yet a sufficient amount of data on the impact of the marketing campaigns disseminated by the brands with this social network, we at least know that Musical.ly, the current Tik Tok, is able to generate almost 4 million impressions every day, which is already very impressive.
Who Are the Tik Tok Users?
Remember that the users of this advertising application are very young, mainly under 30 years old. It therefore goes without saying that the brands that use this platform to share content are primarily those that have content for this age group. We should therefore expect to find on Tik Tok brands that are in fields such as music, cinema, mobile, video games or even sport.
You would think that businesses and brands as a whole are capable of advertising with Tik Tok. But we must recognize that this is not quite the case, because the advertising rates charged by the Tik Tok application are definitely not within the reach of all online advertising users. The rates for the app range from $ 10 to hundreds of dollars per CPM. Thus, for a marketing campaign you should expect to spend at least not less than 500 dollars to start.
TikTok’s advertising formats and objectives
In order to diversify the possibilities, the Tik Tok platform offers different advertising formats to share with its users. Here they are, there are four of them:
1- Campaign heater: this is the classic format of advertising on Tik Tok. It is about having a short video edited in order to redirect traffic to a given page. But it can also be used to download a mobile application. The choice of video will just have to be adapted to the standards imposed on Tik Tok application.
2 – Fanbase booster: this format is more suitable for brands which have an image to maintain on the web. This is to edit a short video. But its goal will above all be to increase the notoriety of your account on TikTok.
3 – Splash page: this takes the form of a story like on Instagram . The broadcast content can be an image or a video and the duration is between 3 and 5 seconds. This format also allows users to be redirected to a page.
4 – Hashtag challenge: this is to encourage Tik Tok users to use your hashtag in their publications. It lasts 6 days. We will tell you more to understand the Tik Tok hashtag challenge.
There are several things to understand when using the Tik Tok application hashtag challenge. First, you should know that unless you have a broadcast channel on Tik Tok, you will need the help of an influencer on the platform to launch a hashtag challenge for other users. . Secondly, challenges are part of Tik Tok’s daily life, which means that it is a good way to boost your marketing campaign and more easily reach your advertising goal.
The Hashtag Challenge
The hashtag challenge, on the Tik Tok application, is a fairly fun way to get users to contribute in order to gain more notoriety. Indeed, brands can decide to create a hashtag in which they ask users to take inspiration from a video they have published in order to create a ridiculous one. The video desired as a result of the challenge is described, but no requirement is given as to the quality. This allows everyone to participate, and this is also what makes the Tik Tok platform so successful.
How to advertise on Tik Tok?
If you’re interested in advertising with Tik Tok, then it’s time for you to understand how it works. We explain this to you in a few steps.
The Tik Tok advertising account : this step is simple, you just have to go to the Tik Tok application page from your smartphone or your computer. When you are there, click on “Create an ad”. You will have to fill out a form, therefore providing a certain amount of information about your business. Once completed, you will have to wait approximately 48 hours to be contacted by a representative in order to finalize the uploading of your Tik Tok account.
Creating a campaign : as soon as your account is validated, go to the “campaign” tab at the top right of your Tik Tok dashboard. The next step will be to choose from the list what will be offered as the objective of your campaign. You will be presented with three options: traffic, application installation and conversion.