The days when web pages loaded line after line are long gone. Today, Internet users expect to find pages that respond immediately. We also note that more than 93% of Internet users quickly leave websites whose pages take too long to appear.

To improve the online experience for users, Google in May 2021 released “Core Web Vitals”, or “Essential Web Signals”, a set of metrics that aim to help website owners measure the speed, responsiveness and visual stability of their web pages.

Core Web Vitals report explains how to improve the user experience of your website and let the robots of the biggest search engine know to the world that you deserve a high ranking in its search results pages .

Now let’s take a look at why load speed and user experience are vital to your online business:

If the page load time is reduced from 1 second to 3 seconds, the bounce rate increases by 32%.
If the page load time is reduced from 1 second to 6 seconds, the bounce rate increases by 106%.
These numbers, provided by Google, show that excessively long load times cause high bounce rates, which in turn hurt your business performance. Your potential customers will simply go to a competitor’s site if yours takes too long to load.

But if as a Hubspot user, or as a website manager, you know what steps you need to take to improve your page load speed, Google will reward you with better SEO rankings, and most importantly , you will be able to create a more pleasant user experience for potential customers.

What are Core Web Vitals?

Although the process seems instantaneous, web pages actually load fragment by fragment. This means that forms, images, and titles are visible at slightly different times, with the speed of each element contributing to the overall load time. Thus, it is essential to know the performance of your pages, both to appeal to impatient visitors and to meet the thresholds of the criteria established by Core Web Vitals.

Here are the metrics, or performance indicators, that make up the Core Web Vitals:
– Largest Contentful Paint (LCP), which measures the loading performance of a page. It takes into account the time it takes to load the largest piece of content (typically a video, image, or block of text) from when a user requests the URL. Google recommends that Iran WhatsApp Number List sites maintain the LCP under 2.5 seconds for 75% of their page loads.

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– First Input Delay (FID), which measures the interactivity of a page. This indicator represents the time that passes between the triggering of an action (for example clicking on a button or a link) and the moment when a browser responds to this request. Responsiveness is indeed crucial to making a good first impression with visitors, and showing that your site is reliable and functioning well. Google recommends that sites keep the FID below 100 milliseconds for 75% of page loads.

– Cumulative layout shift (CLS), which measures all the layout changes that occur on a given page. Common causes of lag are often scrolling banner ads, buttons that appear, or images that cause a block of text to move. All of these things contribute to a negative user experience, which is why it is important to minimize those untimely layout changes that occur on your site. Google recommends that sites aim for a CLS score of 0.1 or less.

What consequences for Hubspot users

It is not said that HubSpot web pages are not performing correctly for the three metrics defined in the Core Vitals Web. However, it’s known that HubSpot sites don’t have the fastest load times in the world. So, to get a good score in all three categories, you will generally need to present fairly light web pages.

The main things that can slow down HubSpot sites are forms and CTAs, as they each have their own JavaScript. So if you want to have a strong FID, you will need to limit the number of forms and CTAs on your page. In some cases, it may be better to use a classic hyperlink rather than a CTA.

HubSpot’s file handling defaults for images, however, can be beneficial for upload speed. Every time you upload an image to the file manager, the system will automatically create an optimized webP file, which will help you with the FID and LCP criteria.

Additionally, as long as you set the image width and size in the image tags, HubSpot will automatically generate the image to size and dynamically load the correct version depending on the device and browser of the. user, which minimizes the CLS.

In addition, you will need to follow optimization best practices regarding loading speed, such as using web-optimized images of the smallest possible size, but also regarding lazy-loading and loading. JavaScript asynchronously via Google Tag Manager.

How to analyze your Core Web Vitals performance on your Hubspot tool?

Here’s how to do it:

Enter your URL into Google’s PageSpeed ​​Insights tool.
Click on “Analyze”.
Check your performance. Your URL will be labeled “Bad”, “Needs Improvement” and “Good” on both mobile and desktop.
Your desktop version is likely to perform better than the mobile one. In a study of five million pages, Backlinko found that an average web page took 87% longer to load on mobile than on a desktop. Here are the major factors that could affect your loading speed: the type of CMS (Customer Management Service) software, CDN (Content Delivery Network) and hosting, and also the size of the pages.

Troubleshooting Core Web Vitals issues for Hubspot users
To improve the performance of your pages, adopt a “step-by-step” attitude.

Prioritize the problems: by tackling first everything that is labeled “Bad”. Then choose your job based on the large-scale issues that affect the most URLs or the most important URLs. Next are the less urgent issues labeled “Needs Improvement”.

Write a priority work list for the team that will update the site in which you will include the following tasks: reduce the size of the pages to less than 500 KB, limit the number of resources to 50 for each page for the mobile support, etc.

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