Finding useful information on the web today is something that many of us consider a trivial act. According to Statista , there are nearly 1.7 billion active websites on the Internet. The task of sifting through all of these sites for useful information is simply monumental. This is why search engines use complex algorithms to index, rank and display the results after a search by a user.

Algorithms are mathematical instructions that tell computers how to perform tasks assigned to them. In this article, we will explain how the algorithms work, in particular those of Google, and their importance for your SEO.

How the Google Algorithm Works.

Google’s algorithm does the work for you by finding web pages that contain the keywords you used to search and then Dominica Email List assigning a rank to each page based on several factors, including the number of times the keywords appear on the page.

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Top-ranked pages appear higher on Google’s search engine results page (SERP), which means that the best links related to your query are theoretically the first ones Google lists. For web page administrators, being well referenced on Google translates into a strong increase in traffic and visibility on the web. Google is the world’s most popular website. With such traffic, getting a good place on Google’s SERP means a huge increase in the number of visitors.

Google’s keyword search function is similar to that of other search engines. Automated programs called “spiders” or “crawlers” scour the web, moving from link to link and building an index page that includes certain keywords. Google uses this index when a user enters a query. The search engine lists pages that contain the same keywords that appeared in the user’s search terms. Spiders can also have advanced features, like the ability to tell the difference between pages with actual content and redirecting sites, pages that only exist to redirect traffic to an external site.

Keyword Placement Plays an Important Role in How Google Detects Sites.

The engine scans for keywords in every page, but some spaces are more important than others. For example, it is a good idea to include the keyword in the title of a page. Google also searches for keywords in the titles of your articles.

Headings come in different sizes, and keywords in headlines are more valuable than if they are in paragraph headings for example. The diversity of keywords is also very important. While webmasters need to avoid over-using keywords (keyword stuffing), it is recommended that you use them regularly throughout a page. Note that to do this colossal job, Google deploys not one, but several algorithms at the same time. In addition, the giant’s algorithms are updated frequently.

Generally Speaking, Google’s Search Algorithms Can Be Broken Down Into Five Parts According to Their Function:

Analyze words
Google strives to understand what people are looking for. This is the only way for him to provide relevant results and keep the quality of the results he offers. Google’s mission is to provide users with reliable results.

Using language models, Google can decipher an Internet user’s intention through a query, thus knowing what to look for in their index. This part made a huge leap when deploying the BERT algorithm . Indeed, BERT is a natural language processing algorithm based on artificial intelligence.

Here’s what Google says about its algorithm:

“For example, our synonym system helps the search find out what you mean, even if a word has multiple definitions. This system, built for more than five years, considerably improves the quality of results in more than 30% of searches, all languages ​​combined. ”

This shows how committed Google is to delivering the highest quality and most relevant results to its users. Research match. Analyzing words is the start, but it is when the Internet user has found what he is looking for that the real thing begins.

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