Us of a dream in which his third-grade teacher appears Switzerland Phone Number holding a goat. What does it mean? Tune in next time, he said. (robert worked in the film industry. He’s going to bug you.) think about this: how does your organization already treat content as a strategic asset. Something that people plan, distribute, promote and manage in a way Switzerland Phone Number that supports your business goals in measurable ways? What more could you do? Recommended for you: content strategy for marketers. In the first place Insights from kristina halvorson look beyond content to content experience it’s no surprise that. As the co-author of a book called experiences: the 7th era of marketing, robert talks. About the importance of how customers experience our .

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In the first place Experience we create for our Switzerland Phone Number customers, including our product or service. Thus, it cannot be a neutral part of a single experience. Content enhances or degrades experience. ” – content is what we are “content strategists and Switzerland Phone Number marketers need to push interfaces beyond their traditional limits. (how quickly “innovative” of yesterday becomes “mainstream” of today.) we need to think of ways to hack into content-driven experiences. – content piracy experiments “for some reason, customer-facing content – ​​what creates. The customer experience our company will be knon for – is treate differently. When a business is stck in this pattern.

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In content? Having previously worke for a Switzerland Phone Number company. That excluded content from its user testing, I want to applaud every time I hear this message. The company I worked for at the time had formed a ux group, a big deal back. When the term “user experience” was new. I have written user documentation for highly regulated products that could affect life or death decisions. It seemed logical to me – even mandatory – that the ux group not only tests the usability of the product but also the usability of the information. Customer-facing content is part of the customer experience, right? Customers, you know, deal with it. This does not Switzerland Phone Number happen. I couldn’t convince anyone in the testing group to include the documentation in usability testing. The company has defined user experience as product experience.

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