2020 is not over yet, but we can say that it will have been a year like no other! Indeed, the COVID-19 crisis has changed our daily lives and leaves us in relative uncertainty about the near future.
The pandemic has also accelerated many trends – especially in e-commerce. This transition began before the crisis, of course, but COVID-19 has accelerated consumers’ transition to e-commerce and the massive use of the internet for shopping. It is as if in the last six months we have experienced five years of change in consumption habits.
In May 2020, for example, 83% of U.S. shoppers said the pandemic had changed the way they shop, and more than 50% said they wanted to continue enjoying the so-called in the USA the “curbside pickup”, that is to say that an employee of the store in which you have ordered a product, either by phone or online (e-mail, messaging), will take care of bringing your order in your car, which you will have parked a few minutes near the store. This saves consumers the trouble of parking and wasting time getting out of their vehicle to enter stores. Americans would like this type of service to continue, even when the pandemic is behind us. Regarding the end of the year holiday season which is coming soon,
Ask around, from Paris to New York, via Rome or London: managing shops, restaurants or hotels is incredibly difficult these days. Everyone has seen in the last few months that an online presence – whatever your activity and the size of your business – can help reach potential customers. The interaction between two worlds, online sales and so-called “offline” commerce has never been more important.
How can physical stores catch the wave of e-commerce?
The results just highlighted demonstrate why it is essential for brands to embrace the changing retail landscape. There are indeed some solutions that will allow your store to offer better shopping experiences to their UK Consumer Phone List customers, but which still require a certain level of integration with e-commerce.
Promote the curbside pickup system in your online advertisements. We have already explained what this new method of shopping from the USA consists of.
With Local Inventory Ads, merchants can show users that the products they are looking for are available for them to pick up at the store, without having to wait or search for anything. This is called in English the “Store pickup”, or withdrawal in store. But now, you can indicate whether you offer curbside pickup, directly in your Local Inventory Ads. This feature is now available in several countries: France, Germany, Japan, Switzerland, United Kingdom, United States, etc.
The badge for this product is currently available in beta for advertisers who have completed the integration of the “Store pickup” service.
If you are not yet using the Local Inventory Ads option, you can still tell customers whether your store offers in-store pickup, delivery, or curbside pickup. Using “Google My Business”, you can add or edit attributes in your business profile that will appear in search and on Maps.
Offer your customers an omnichannel experience
When the COVID-19 crisis suddenly changed consumer habits, it was observed that merchants who had an omnichannel approach were one step ahead of the competition.
What is it about ? It is about consolidating all your sales channels into one channel, to provide a consistent shopping experience for consumers.
This could for example concern the verification of your stock by a customer before he comes to your home. If you are not able to tell what products are available at a given time, in response to a query made online, some customers will not be wasting their time coming to your store.