The creation and consumption of “stories” have increased by 842% since their launch in early 2016 and Facebook was already predicting in 2018 that the amount of sharing via Stories would surpass that of News Feeds in the course of 2020. And this is what is happening.

Also remember the words of Facebook CEO Mark Zuckerberg two years ago, who said: “Stories represent an important step for the future of video sharing, which is why we are all extremely involved in the adventure of the Stories. ”

And the news proves him right, because, like it or not, Stories represent the present and the future of social media.

They represent an incredible opportunity for entrepreneurs large and small who want to reach the millions of Internet users – and potential customers – present on the American social networking platform every day.

In this article, you’ll learn all about Facebook Stories: what it is, why you need it for your online business, how to get started, and how it works.

What exactly are Facebook Stories?

Stories is a feature that allows users to share photos, videos and animations that disappear after 24 hours. It sounds a lot like the concept of Snapchat’s Stories, which launched in 2013.

Unlike most posts on other social networks, Facebook Stories do not provide the ability to leave comments or likes. Instead, when web users react with Stories, the interaction happens through Facebook Messenger.

Content Aruba Email List shared through Stories does not appear in the News Feed. It is visible at the top of the screen on the Facebook and Messenger mobile applications.

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Regarding the desktop version, you can see the Stories at the top right of the screen.

To view someone’s Stories on Facebook, just tap their profile picture. If there’s a Story you haven’t seen yet, the user’s profile photo will be circled in blue.

Facebook stories display full screen.

Here is for the presentation, but how does it affect your business?

Facebook, an incredible lever for your e-commerce
With more than 2.7 billion users, Facebook is the largest social network in the world.

But are these users really involved in the daily activity of the platform?

Well the answer is yes. Over a billion people log into Facebook every day, and it is estimated that the average user logs into Facebook eight times a day.

These users are so valuable that Facebook Ads outrageously dominates social media advertising, with 93% of social media advertisers claiming to use Facebook’s online advertising service.

But what about Stories?

The rise of the “Stories” format
When Snapchat launched “  Snapchat Stories  ” in 2013, the whole world watched it up close and waited to see if the concept could work.

It quickly became a huge success.

In fact, just a few months after the launch of Snapchat Stories, Mark Zuckerberg, encouraged by their potential, offered to buy the company for $ 3 billion. As the growth of Snapchat exploded from that point on, the offer made by Facebook was turned down.

Failing to be able to buy what he coveted, the CEO of Facebook decided to launch a similar product.

Several years later, it seems Facebook Stories won out over Snapchat.

Stories are gradually replacing the News Feed
Everyone has noticed: Facebook’s organic reach is decreasing year by year, and this trend is expected to increase.

As early as January 2018, Adam Mosseri, the man responsible for Facebook’s News Feed, indicated that the news feed would be more focused on relationships between people, and less on media consumption in isolation ”.

Soon after, Zuckerberg himself explained in a Facebook post that you should expect to see less public content like corporate, brand and media posts, and that Facebook should encourage meaningful interactions between people.

What did that mean basically?

That Facebook try to return to the original values ​​that made it successful: content for friends and family, and less pure marketing content.

As e-merchants, this turnaround should push you to harness the potential of Facebook Stories. This format allows you to bypass the news feed and reach your target audience organically.

Plus, your Stories will be visible right above user News Feeds.

But that’s not all.

The potential of Facebook Stories for your digital marketing
Today, the Stories feature has over 150 million daily active users worldwide, and as users continue to “migrate” from the News Feed to Stories, that number will continue to increase.

Also, because Stories disappear 24 hours after posting, they provide a sense of urgency that most other social sharing formats don’t have.

Many digital marketers will tell you: there’s nothing like a small element of FOMO ( Fear Of Missing Out ) to grab the attention of internet users.

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