In recent years, the Staatsloterij won the Gouden Loeki. Three times with its year-end commercials. Starring the dog Frekkel (2018), the hedgehog Freddie (2019) and the adopted kitten Frummel (2020). As in previous years, TBWA/Neboko was again responsible for the development of this Christmas campaign this year. Which animal will we see in the Staatsloterij campaign next year? I’m curious.
The December campaigns success formula is simple (and therefore trite) You see a few elements every year in commercials and campaigns around the holidays. I don’t want to disparage the hard work of all the creative minds behind this year’s December Sweden Phone Number campaigns. Certainly not, because beautiful campaigns have been set up again. But, often the emotional Christmas clichés are all discussed:
Being together with your loved ones, having a delicious and extensive dinner with the whole family, surprising someone with a gift or a loving gesture. By giving this a different spin as a marketer, you can stand out with your original campaign. Think of paying attention to the people for whom Christmas can’t be such a nice period at all and encourage the consumer to take action. Or take the campaign with cuckoo clock bird Fritsie, where it’s all about storytelling.