In 2018, more than 40% of Internet users used their voice to search the web from their smartphones. In view of the explosion in browsing on smartphones, this figure is expected to drop to at least 50% during 2020. It is a reality that has led Google to rethink the use that was made of its voice recognition application in order to refine it, but also to broaden its functionalities.
We will discover together the ins and outs of Google voice search and how it should change the way you think about SEO for your website.
Google Voice Search: OK Google!
Internet users around the world know how to use Google for a classic search. You just have to type your intentions in the search bar and then validate. The engine collects the results and presents them to you according to the principle of relevance including organic and monetized results. These searches are based on keywords. For example, you could research Uganda Email Lists information on the opening hours of a museum or find a good pizzeria open for lunch near you.
You could therefore type: “restaurant in Paris” or more simply “Pizzeria Paris”. Based on this search information that you have entered and validated, Google will take care of presenting you with a list of results corresponding to your intention, taking into account your geolocation. Thanks to the smartphone, the pizzerias closest to your location will be favorably positioned in the search results.
Say Ok Google!
The meteoric advance of artificial intelligence coupled with ever faster internet access on smartphones has pushed giants like Apple, Google and even Amazon to set up a voice assistant. Instead of writing in the Google search bar, Internet users are asked to ask a question with their voice, to the AI, ok Google. Using the world’s most popular search engine by voice at any time and without using the virtual keyboard is a real revolution.
If we take our example query as part of a voice search, we could imagine that users would ask the following voice question: “Find me a good pizzeria Paris open this afternoon”. Keep in mind that the question can be worded differently, the most important being that it is relevant and understandable by the Ok Google robot. Google voice search works on all interfaces such as Android, PC or tablet provided that these devices have a microphone and that it is functional at all times. Another way to launch queries and discover content is a more natural way to search using voice: say ok Google
How Do I Activate Google Voice Search?
On Android, you can install the Google voice search application, also known as Google Assistant. From your computer, it is on Google Chrome that this happens. Apple smartphone users are obviously not forgotten. The Google Assistant app is available for free on the App Store of your favorite iPhones. If you are on your PC, voice search goes directly through the Google Chrome browser. By opening Chrome, Google Assistant is already functional.
The activation of the search by voice is done by clicking on the microphone icon which is on the right of the Google search bar. If your computer’s microphone is functional, the rest should be done fairly easily. Voice search is therefore compatible on almost all devices, we will cite a few exceptions such as “Apple TV” which does not offer the Google application or even the Apple Watch. It is obvious that the war of voice assistants to take the market for content searches by voice is the consequence of these absences.
One would not imagine SIRI installed on an Android phone, to console you, you can nevertheless use the application on any smartphone which is already not bad.
What Is the Impact of Ok Google on Your SEO?
The advent of voice search technologies heralds a change in the behavior of Internet users and a change in the way content is optimized. Our search habits will not be swept away in a few years by a new technology, but it is certain that the proportion of voice search increases exponentially and is today in a position to influence SEO.
Up to now, to optimize the presence on search results, so-called “main” or “secondary” keywords have been used for search, with Google voice search, it is the long-tail keywords that are prioritized. Long tail keywords are actually complete sentences, usually in the form of a question that people are asking. Appearing on voice searches is therefore to insert into its content the famous questions that Internet users ask themselves so that Google’s robots can identify and read them.
In this context, it is essential to ensure that the long tail keywords are simple and without commas. For example, to optimize an article that deals with search or choice criteria for a smartphone, you enter questions such as: how to choose your smartphone? What are the criteria for choosing your smartphone?