Sometimes you can undermine your status yourself, such as ‘I worked in healthcare for 10 years until a burnout brought me to a halt. […] Now I enjoy shooting weddings.’ A potential client may quickly think, “Weddings are really stressful, what if she breaks down again!?” Think of the match with your service or product. As a burnout coach you could of course turn this into your personal success story (‘I know how you feel and I succeeded!’) and it can be relevant to mention.
Parts of the about me page
You want to build trust with new visitors on the about me Communication Directors Email Lists page. You want to underline that you are the right person for what you are offering.
Part 1: mission & passion
We all prefer to work with that enthusiast who believes in his or her product. Someone who really wants to help you. Address questions such as:
- Why (and when) did you start your business?
- What do you want to achieve?
- What drives you?
- What makes you so enthusiastic about your offer?
Example photographer: I like to be among people and with photography you get very close to someone. Capturing someone as he or she really is — reality at its best, that’s my challenge. My gift to the people I was allowed to be close to. The more I shoot, the more my passion has only increased. I love the special stories of people, the beauty and the little things that make life so beautiful! I capture all this with a lot of love with my camera.
Part 2: Background
People don’t want the first one. You have a certain expertise that allows you to offer your service(s) or product(s). Tell about it and provide proof. These can be the obvious things like:
- trainings and courses,
- obtained quality marks,
- work experience,
- have been apprenticed to another expert, and/or
- well-known clients.
But you can also think further. Are you an experience expert? Or do you have a unique combination of skills? Maybe you didn’t study exactly for what you do now, but your education does give you a different angle. Tell people why you know what you’re doing.
Photographer example : During my journalism studies I learned to approach people without prejudice and to tell stories. I include this in my photos. I don’t just think from the image, but also from the content, from your story.
With more than 10 years of experience, I have been able to capture many different people. I quickly feel what works and what doesn’t. Is the light not cooperating? Do we suddenly have less time? No problem, I stay calm, find the best places, create a relaxed atmosphere and take the most beautiful pictures of you.
Part 3: working method & vision
You will not be the only one offering your particular service or product. But you do it your own way. What do you do differently than Jantje who offers the same? Tell about your (overarching) way of working and why you do it that way. This also helps you to really attract the customers who feel addressed and therefore fit well with your working method.