For several years now, digital marketers have considered lead generation a top priority. 

But it also remains their biggest challenge. 

Fueling the sales pipeline with high-quality leads that convert is ultimately one of the main jobs of any business marketing team. And these are above all judged by the results obtained in this specific area. But the fundamentals of effective lead generation change quickly in an ever-changing business environment.

The vast majority of B2B marketers consider LinkedIn to be an effective source for generating leads. It is indeed the most popular social media platform for organic and paid B2B marketing activities. It also means that competition is fierce between companies there, and that knowing and mastering the LinkedIn tool can become a key advantage for your online business.

For marketers who want to fully utilize the capabilities of the world’s best professional social networking platform, LinkedIn Marketing Labs offers a specially designed course called “Using LinkedIn for Lead Generation”, or “Using LinkedIn for Lead Generation”. lead generation ”, and presents a series of tips to help businesses harness the power of LinkedIn to improve their lead generation. 

Here is a summary of the five main takeaways for you. 

best practices for lead generation with LinkedIn

1. Reach relevant audiences for your business

One of the biggest benefits of LinkedIn marketing is that you have access to the majority of your potential customers in one place, and they invariably have a business-focused mindset. 

This gives you the flexibility to target new customers and do an effective business prospecting job by finding the best prospects for your Ukraine WhatsApp Number List business, but also retarget potential customers.

Ukraine WhatsApp Number List

Target the best prospects for your business. 

LinkedIn’s extensive targeting tools and capabilities help you deliver your content and ads to your connections and social network members who are most likely to be interested in your products or services, and turn them into leads of. quality. The course offered by LinkedIn shows you how to avoid hyper-targeting, and how to configure your different campaigns, use similar audiences, etc.

Retarget and “feed” potential customers  

With this feature, you can “nurture”, that is to say take care of your potential customers by creating target audiences of existing LinkedIn members who have already expressed an interest in your products or services by visiting your website, registering for an event, watching a video or filling out a lead generation form, called a “Lead Gen Form” at LinkedIn.

Estimate the value of your leads beyond just filling out a form

In order to understand the real quality of the audience you are capturing, you must not only assess the cost of converting your future customers, but also measure the long-term added value of your leads. Indeed, fishing for leads with a mesh net that is too large does not always guarantee the quality of the catch. On the contrary

Before launching your prospecting campaign on LinkedIn, ask yourself the following six questions:

  • How exactly does your business define a sales conversion?
  • How long is your sales cycle?
  • What does a quality lead mean to you?
  • Are you using marketing automation tools?
  • What is the response / reaction time of your sales teams?
  • How are prospects fed?

Once you’ve launched your campaign, it’s important to have the tools to measure the quality of your prospects. In order to help you understand the real quality of the audience, you can use LinkedIn’s conversion tracking. This can provide you with information that will help you better understand what is happening with your campaigns, including providing you with the following details:

More comprehensive performance indicators / metrics

For example, you’ll have access to post-view and post-click conversions, which will give you a clearer picture of the overall impact of your ads.

Attribute characteristics 

When setting up your conversions, you can select how each ad interaction is assigned for a conversion, across multiple campaigns. The chosen attribution model can be defined for each campaign or for a single campaign.

In-depth insights / insights 

Demographics provide you with information about which prospects in your audience are converting, giving you details like their job, job title or title, industry, and company name. This will go a long way in helping you improve the targeting and alignment of your campaign content.

Through the use of these features and many others that are covered in the course offered by LinkedIn, you will be able to learn to define the basics of lead generation on the platform, and to broaden your skills in order to progress towards it. ” optimization of your practices and strategies in this area. 

Optimize your campaign

If you have high engagement rates but low conversion rates, leads that don’t turn into Qualified Sales Leads (SQL), or your demo isn’t generating leads, luckily there are solutions for you. optimize your campaigns and boost your lead generation with LinkedIn, and increase your turnover.

Here is what you can do:

Join groups related to your business interests and target demographic.

It’s a great way to network with other professionals in your industry and keep up to date with the latest events, at the source: existing and potential customers. Start conversations or plug into an existing conversation. You can also start building your reputation as an expert in your field by sharing your business content with an audience that will know how to appreciate it.

Find contacts through LinkedIn search.

This is a great feature in general, as it allows you to be very specific in your search criteria. This is very handy when you have a business to target without any known contacts.

Once you’ve found what you’re looking for, you can reach these people with InMail, a paid feature of LinkedIn.

Connect easily with InMail.

At one point or another, you’ve probably received a direct message on LinkedIn from someone you don’t know. That’s all the magic of InMail!

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