Do you sometimes feel rot redundant use Australia Phone Number phone number are more likely to discover only relevant, up-to-date, and useful. Content ?If so, you aspire to digital governance. You yearn for the things lisa Welshman talked about at the smart content conference (and which are summarized in this article). And if her session’s popularity is any indicator, you’re not alone in your aspirations. You can learn even more by downloading Australia Phone Number chi’s ebook, digital governance: a primer for content marketers. What exactly is digital governance? As lisa defines it, digital governance is “a discipline that focuses on establishing clear accountability for digital  strategy, policy, and standards.” in other words, digital governance gives organizations a way to manage content-related decisions that don’t involve anyone’s headquarters.

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Governance come. From not Australia Phone Number knowing who is supposed to decide things. We are not talking about micromanagement. We’re talking about helping people do their job. For example, if you have to choose a color palette, “it’s not a community decision,” says Lisa. “it’s a conversation and then you say, ‘it’s the team over there who decides’. Because Australia Phone Number it evolves. Does governance stifle creativity?No. Governance enables innovation and creativity. A small digital team, like a jazz ensemble, can get away. With inventing as they go. A great team, on the other hand, has to. Function like a symphony orchestra, a explained to me after her speech.

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A great team must follow Australia Phone Number standards. Just as an orchestra must follow scores. Unfortunately, most great teams fail to become the model orchestra. Standards help a large group. Operate by “providing the necessary structure for people to. Prepare and Australia Phone Number release content at scale while allowing for creativity and a beautiful outcome. Does every project need a governance. Panino, you don’t need governance. For every content effort. For example, when you start a new channel or do something experimental.

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