In February 2020 more than two billion people use Facebook every day. This social network has become one of the essential performance keys for your digital marketing. But once your Facebook strategy is in place, you need to be able to measure the effectiveness of your actions and the amount of information collected. KPIs, or key performance indicators in French, are therefore essential to effectively analyze your campaigns. As the number of statistics at your disposal is very large, we will see in this article which metrics to follow as a priority.
Why Analyze Kp Is?
Social networks are powerful levers for increasing your turnover and the visibility of your site on the Internet. An active presence on Facebook can help you achieve your goals and grow your business. To build and retain your Uzbekistan Email List community, it is essential to measure key performance indicators and social media kpi to effectively optimize your campaigns.
The last step in your social media marketing plan is to analyze your actions so you know what worked. A campaign cannot be successful without precise monitoring of social media KPIs. Indeed, from the data collected, you will be able to adjust your strategy and your budget according to the number of collected returns.
To effectively measure your Facebook results using KPIs, there are two very useful tools. On the one hand, Facebook statistics directly integrated into the social network and the Google Analytics analysis tool. With these two tools, it will be very easy for you to follow the performance indicators that interest you on social networks.
You will find the statistics provided by Facebook by going to the Statistics tab of your page. This very complete tool allows you to obtain a lot of data on the performance of your publications and on your audience. These KPIs will help you refine your marketing strategy to accomplish your goals.
Understanding who your subscribers are will allow you to tailor your message and content to your target audience. You can view the demographics of subscribers such as their gender or place of residence. Demographic stats are available once data is collected for at least 100 people.
The Number of Subscribers
The first element to take into account to assess the relevance of your actions is to track the number of subscribers to your Facebook page. Indeed, without community, the success of your objectives is compromised. You can find this metric in Facebook statistics, under “Overview”.
Also, gaining new social media followers shows that your strategy is working and that your followers are interested in your content. It’s also important to know how many fewer subscribers you have over a given period. An easy way to increase the number of your subscribers is to engage with your community. For example, by inviting people to like your page or to interact with you.
This data indicates how many times your messages have been displayed in the Internet users’ news feed. You can view this data in the Publications tab. Click on “Reach: organic / paid” then “Impressions: organic / paid”. You need to track impressions for a long time, a month, or a quarter, in order to compare them to previous time periods. In the context of a paid campaign, we can know the number of times your ad has been seen.
This metric is the total number of people who viewed your ad or content, even if the person is not one of your subscribers. It lets you know which posts have reached the most people. You can find this data in Facebook statistics, under the Posts tab. With social media KPIs, you will be able to adjust your marketing strategy much more easily than with traditional advertising tools.
If your content is of good quality, Facebook’s algorithm will promote it, even in the News Feed of people who haven’t yet subscribed to your page. Having a good reach will allow you to increase your number of subscribers and therefore expand your community.
The engagement rate
We measure the engagement rate on Facebook by the percentage of people who have seen your posts and have interacted with them. That is to say by the number of “likes”, shares and comments. You can follow this rate in the Publications tab then “All publications” and select “Engagement rate” from the drop-down menu.
The more a post gets “like”, the more Facebook highlights your post. In addition, shares and comments on social networks are additional indicators of engagement for Facebook. They show that your content is of quality and interests your subscribers. You can also re-publish your best content. Indeed, they can generate as much reach and engagement as the original post, sometimes even more.
The Video Engagement Rate
Videos are very engaging content on Facebook, they are an integral part of your strategy. You need to track their engagement rates . Using Facebook statistics, you can see the overall performance of your videos or see the data for each video. It is better to offer videos in portrait mode, which are, for viewing, more efficient and more engaging than videos in landscape.
Thanks to Facebook’s algorithm, if a photo or video you posted gets a lot of “likes”, it will be visible to more people. If you want to increase the number of your “likes” on Facebook, you can take the time to provide unique content. Social networks are mainly visual platforms as shown by Instagram KPIs.
It’s also important to make sure you’re posting your content at the right time, when your followers are connected to social media. To do this, use the release schedule and demographics available to you. Don’t hesitate to share your brand’s story with your followers. You can take a behind-the-scenes look at your brand by submitting photos and videos of your team. This is a great way to get likes.