Facebook Business Suite is a new multi-application management tool adapted to SMEs. Facebook’s goal is to bring simplicity and centralized control to managing your content on Facebook, Instagram, and even Messenger.

Let’s see what it is, and above all, what this new application will be able to bring you in terms of social media management.

Search for time saving and simplicity

It was last September, so only a few weeks ago, that Facebook launched “Facebook Business Suite”, a new mobile application and a new desktop interface that brings together Facebook and Instagram publication, messaging and analysis. in a single dashboard to simplify content management on both platforms.

Created primarily for small and medium-sized enterprises (SMEs), Facebook Business Suite will soon be available for all types of businesses on Facebook. However, we can clearly see that its use is clearly intended for SMEs, due to its focus on aspects of simplifying the management of Facebook and Instagram content. WhatsApp is not yet included, but it should be next year.

Now let’s take a closer look at the features that Facebook Australian Email Address Business Suite offers to business users of the social media giant.

Australian Email Address

1- You will now be able to instantly display updates: all essential content, including among others messages, comment alerts and other activities on Facebook and Instagram, and which constantly require your attention will be visible directly from the home screen of the professional suite. Thus, it will be easy for you to manage and prioritize your professional activities on both platforms at any time of the day. For example, you can try to set up saved personalized answers for common questions and create shortcuts to simplify your answers.

2- It will become extremely easy to share your information and your ads with your Facebook and Instagram audiences. All you have to do is compose a new post in the feed for Facebook and Instagram. Then schedule it to go live at a time that suits you and most importantly will be relevant to your primary audience.

Online strategy on Facebook

3- You will be able to get an overview of your performance and see what is working in your online strategy on Facebook. All you have to do is click on the “Insights” tab, and you can preview your performance in terms of reach, engagement, interactions, and posts on Facebook and Instagram. This will help you get an idea of ​​what type of content is most appealing to customers and optimize your efforts based on the results available for each platform.

4- With this new tool, you will necessarily develop the size of your audience. The new synergy that Facebook Business Suite will give you will boost your publications and your advertising campaigns. The result ? The visibility of your content will be even greater, which will have the effect of attracting more Internet users to your business.

Everything in one place
According to Rich Rao, Facebook’s vice president in charge of small businesses, this new application was developed to satisfy entrepreneurs who run small businesses. They let Facebook know, through comments, that they wanted simpler tools that could centralize different functions, such as content, messaging, ads and analytics in one place. After the tests carried out on Facebook Business Suite and the first positive feedback from entrepreneurs, Riche Roa said he was pleasantly surprised by “the value in terms of simplicity that emerges from this new product”, especially in this period of health crisis, which makes the more tense economic and commercial context.

The Business Suite application today joins several other Facebook offers adapted to its professional customers, in particular Facebook Pages Manager, Facebook Analytics and Facebook Ads Manager.

Your first steps with Facebook Business Suite

The use of this new interface / application is basically quite simple. You must first connect your professional Facebook and Instagram accounts.

If you have not yet connected the two accounts, follow the steps below, to learn how to connect your Facebook and Instagram accounts:

To get started, open your Facebook page.
Then select Settings / Settings from the top menu.
Then select Instagram.
In order to add an Instagram account to your Page, select “Connect account”.
Finally, enter the username and password that correspond to your Instagram account, then select Login / Log in.
There you go, it’s that simple!

If you do not yet have an Instagram business account, you are encouraged to convert your personal account to a business account as soon as possible.

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