Do you manage your Facebook pages and your advertising accounts via your personal Facebook account? While this is perfectly possible and doable if you run your small business on your own, it is not the same if you work as a team. Because sharing connections opens the door to security and privacy concerns, and manually adding and assigning roles to teammates on a Facebook page can be tedious.
It is therefore crucial for businesses and agencies to use Facebook Business Manager so that they can securely manage their Facebook pages and ad accounts in one place.
This article is a complete guide that will explain how to create and manage your Facebook Business Manager account, and detail all the benefits you can get from this powerful tool.
What is Facebook Business Manager?
As the name suggests, Facebook Business Manager is a tool that allows you to manage multiple Facebook pages, business assets and advertising accounts, as well as Instagram accounts and product catalogs, in one place. It also gives you the option of granting full or limited access to your work team members, depending on their role. This means you can securely delegate and share Lithuania WhatsApp Number List tasks among multiple employees.
For agencies, this means that you will be able to add and link several client Facebook pages to your Facebook Business Manager account without linking your personal Facebook accounts or those of your employees as administrators. For businesses, this means that they can allow some of their employees to manage their Facebook page without them owning that page or its assets.
Benefits that Facebook Business Manager will bring you
Let us now underline the main advantages of this tool, by demonstrating what it will allow you to do in the daily management of your Facebook pages and professional accounts:
1- Separate your personal profile from your company page:
This means you no longer have to worry about privacy issues or accidentally posting a post intended for your personal Facebook profile on your Facebook page. You can post content safely.
2- Effectively manage multiple accounts and Facebook advertising pages in one place:
This means you have a central location to track your ads and the performance of your posts, making it easy to organize and streamline your marketing efforts.
3- Share access to your professional Facebook pages securely with several people:
You can allow access to agencies, partners or suppliers without giving them ownership of your business assets.
4- Control the access of each employee according to his role:
This allows a simplified and secure delegation and supervision process.
5- Easily deny access to your Facebook Ads account to people who no longer work for you:
Again, because personal profiles are not linked to your or your customers’ Facebook page, it’s easy to maintain an up-to-date list of the people you collaborate with through Business Manager.
6- Create different personalized audiences for different advertising campaigns:
This is especially useful for agencies that need to serve ads for multiple clients, as well as businesses that target different types of audiences.
How to get started with Facebook Business Manager
Now let’s move on to the most important part: how to use Facebook Business Manager.
1. Configure your Business Manager account
To create and configure your Business Manager account, go to the Business Manager Facebook page and click on “Create an account”.
Then fill out the form with some basic information like your company name, name, and work email address. Then click on “Next”.
After that, you will need to enter more specific information about your business, such as its physical address, phone number, and website. When finished, click on “Submit”.
At this point, you should receive a confirmation email. Click on “Confirm now”, and voila, you now have a Facebook Business Manager account.
2. Link your Facebook pages
The next step is to link your Facebook Business Manager account with all the Facebook and Instagram pages you manage. On your dashboard, you have the choice between “Add a page” or “Create a page”.
To associate an existing page, click on “Add a page” and enter the name of the page or the URL. If you are the page admin, Facebook will automatically approve the link request.
For agencies that do not own their clients’ business assets, associating a page requires submitting a client access request. In the company settings, find “Pages” in the “Accounts” section, then click “Add”. Then select “Request access to a page” and choose the page you want to access.
Once you have linked the pages you want to manage, you can keep track of all your posts and their respective stats and performance in one place. These performance metrics include things like reach, clicks, and different types of actions.
Link your advertising account
To serve ads using Facebook Business Manager, you must also link the ad account that you manage. As with what we’ve seen for Facebook Pages, you can automatically link an ad account that you own and are the administrator of. Click “Add ad account” to link your existing ad account, then enter your account ID. If you don’t already have one, you also have the option to create a Facebook ad account, or even add a new account.
For agencies requesting access to a Facebook Ads account, it works exactly the same as with a Facebook Page. In the “Advertising accounts” section, click on “Add” and “Request access to an advertising account”. Enter the ID of the customer’s ad account you need to access, and the operation is complete.
Add a user to your Business Manager account
For businesses and agencies alike, one of the most crucial steps is learning how to add people to your Business Manager account. In your company’s settings, in the “Contacts” section, click the “Add” button.
Next, enter the email addresses of the people you want to share access with. You will also be able to assign them a professional role, whether you want to give them administrator access or limit them in certain tasks or give them “employee” access.
When you give someone “employee” access, you can choose which accounts and tools that person will have access to. So this is perfect for agencies that need to delegate accounts, tasks and projects to different members of their team. In this way, they can manage their accounts receivable optimally without jeopardizing the security of the account concerned.
If you are working with a supplier or an agency, you will need to add them as “Partner”. In your corporate settings, go to “Partners” and add a partner with whom you want to share your business assets.
This will give them access to the assets in the account, even if you still own them. Thus, they can change settings, add / remove people, add / remove accounts, decide who has access to what, and at what level, etc.