Rank increase As I mentioned above, Google has confirmed that it is giving sites a small ranking boost. It’s not a magic potion to see a spike in the rankings. But it could be heavier on the road. Lots of reference data When traffic comes to your site, it looks like direct traffic in your analytics report. As traffic passes through your site, your referral traffic data is recorded. Who Hood! You can determine where your traffic is coming from. Come on, if the White House Office of Management and Budget has become an early adopter of , then I’d say it’s time to set your game. Other heavy hitters have stepped up the transition to. ilala moves away from insecure , Wired explains how they plan to make the change, and Apple talks to app developers about using.

The White House Office of Management and Budget has become an early adopter of.

Advertising Continue reading Luxembourg Phone Number below I mean, Gary Ill yes says it straight on Twitter: If you are an SEO and you recommend not to switch to , you are wrong and you should feel bad. August 18, 2015 Alright, alright, I’ll quit nerfing . I know this is a big ask for small businesses. You may not have the resources or support to move your site from to . So, let’s take a look at some of the challenges that come with the transition. The negative impacts of on SEO and your website When transitioning from to , errors may occur. As much as modern businesses like to brag about moving to , I can’t see it. If there was, I would see more consistent data from industry experts. Remember upstairs where the crunchy number made your brain swell? There was a range of 1% to 30% of websites making the switch. Even companies with unlimited marketing budgets and web development resources still haven’t made the switch.

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For smaller businesses, this can mean a longer lead time that many don’t have the budget for.

So what’s the reason we haven’t seen websites jump all over ? Let’s take a closer look at some of the downsides that can occur when transitioning your site from to . Advertising Continue reading below Site speed issues If you are an SEO, you know that site speed is a ranking factor. If you don’t implement correctly, you may experience site speed issues. requires a lot of round-trip communication between servers. So, if your site is already slow and not configured correctly, you may lose speed. Personally, I’ve worked with several clients making the leap from to . The majority of my sites have taken the transformation quite well and seen the positive impact. Those who wanted to ignore site speed best practices before making the switch, let’s just say they didn’t get the results they expected. For smaller businesses, this can mean a longer lead time that many don’t have the budget for.

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