A 2019 Global Internet User Habits Report found that Internet users spent more than 6 hours a day online. This figure confirms that digital marketing is one of the most profitable ways to reach your target audience anywhere in the world.

But only with the right tools can you outlast the competition and boost your growth. We therefore offer you a list of the best current web marketing solutions to improve your performance in the following areas: SEO, SEM, keyword ranking for content marketing, data analysis, email marketing, media marketing social, etc.

Keywords Everywhere

Keywordseverywhere is a browser plugin that is impeccable for keyword research. Available for Chrome and Firefox browsers, it gives you Canada Email Address List information on monthly keyword search volume by collecting data from different sites like Google Search, Google Trends, Ebay, etc.

Canada Email Address List

Google Trends

Google Trends is another popular keyword research tool. It analyzes the popularity of the most frequent search queries in Google Search based on geographic and linguistic criteria. It also allows its users to compare search volumes for two or more terms and can also provide lists of related searches along with their search volume.

Google analytics

It is truly the essential tool for all marketers! GA is able to collect data about your website visitors and allows you to deeply analyze every interaction made by your users. Thus, Google Analytics helps you better understand and evaluate the performance of your marketing, content, products, etc. Google Analytics is free and you will only need a Google account to start using it.

Google ads
Google Ads is Google’s online advertising platform. As an advertiser, you will have to pay to display your advertising campaigns in the very place where your potential customers are looking for services or products related to your business. There are several ad formats in Google Ads: Search ads, Display Ads, Video Ads, and App Ads.

Google Keyword Planner

This keyword planner is free and integrated with Google Ads. You can use it as a keyword research tool and observe the performance of a given list of keywords. As advertisers you can use GK Planner to choose your auctions and the budgets allocated to your campaigns. It provides essential statistical data like search volume, expected click-through rate, conversion estimates, etc.

Google Page Speed ​​Insights

The speed of your website remains a key element in optimizing conversion rates and search engines. The display speed of your web pages is essential to obtain better SEO on Google. Therefore, it is in your interest to regularly check the loading speed of your pages and to follow the suggestions of Google Page Speed ​​in order to make your site faster.

Buzzsumo

Buzzsumo is a content curation tool that every marketer should have, and that will help you develop smarter content strategies. This is because Buzzsumo makes it possible to understand what content works best for any given topic and it will be able to provide you with a plethora of information on what type of content is performing well in a given niche, including backlinks (inbound links) and even more.

Ubersuggest

Ubersuggest is another fabulous keyword research tool. It helps you generate hundreds of keyword ideas for your content marketing strategy. Keyword research in Ubersuggest is split into three main sections: Overview, Keyword Ideas, and SERP Analysis. In the overview section, you can see the search volume for any keyword, its popularity level, cost per click, etc. Regarding SERP analysis, you will be able to observe the sites that rank among the top 100 for a given term, for the estimated number of visits, etc.

Similarweb

Thanks to Similarweb , it is possible to gain insight into the statistics and traffic strategies of any website. You can for example observe the stats of your own site as well as those of your competitors. All you need to do is enter the website URL. Similarweb provides a lot of information like website ranking, traffic estimates, engagement values, top keywords, similar sites, etc.

Moz

Moz is a tool that will make your marketing content creation easier by researching keywords and building links. It can perform website audits, track keyword performance, analyze backlinks of any website. You just need to enter a domain name. For the free version, you will be limited to 3 scans per day.

Yoast SEO

Yoast SEO is the Search Engine Optimization Plugin for WordPress. As the majority of websites today are built using WordPress, this is an essential plugin. Thanks to Yoast, you will be able to improve your website so that it is better referenced, by optimizing your keywords, by analyzing the readability of your content, by activating impeccable permalink URLs, and much more.

MailChimp

Now let’s take a look at the most popular tool around email marketing, another major digital marketing technique. MailChimp is perfect for automating your email marketing campaigns. It allows you to track the traffic generated by your campaigns and like most other digital marketing tools MailChimp offers a free version, which is good for small businesses or if you are new to e-commerce.

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