This choice between the internalization and the outsourcing of logistics, which is expressed in the Anglo-Saxon world as “make or buy”, is essential for companies operating in the world of e-commerce, where the logistics aspect holds a preponderant place. Controlling this fundamental stage of online business is an essential factor in the success of your business. Thus, in e-commerce, the costs of all services and activities related to logistics represent a significant portion of the total operating budget of companies.

Logistics in the e-commerce sector (the term “e-logistics” can also be used) has greatly improved, as it is estimated that in the 2000s, nearly one in four orders placed on the internet was not delivered! This also explains the many bankruptcies of these companies operating in e-commerce at the time. These had underestimated the importance and complexity of logistics adapted to the world of online business. But fortunately, things have changed a lot and the French now favor online purchases, confident in the ability of companies to ensure deliveries within reasonable deadlines. Currently, the share of online commerce in overall sales exceeds 10% in our country, reaching a turnover of around 115 billion euros.Fevad ))

Before discussing the benefits of internalization and outsourcing of logistics in the e-commerce industry, let’s first take a look at what the term logistics understands and means in the specific context of e-commerce.

What Is E-Logistics?

Logistics in the field of e-commerce, or e-logistics, is the implementation of technical and human resources aimed at managing the flow of goods from companies working in online commerce, or e-business, to customers.

It is made up of several trades which correspond to the implementation of processes and techniques capable of responding to flow management having its own characteristics. This management is managed via a logistics platform. Here are the different stages of the logistics chain, called “supply chain” in English:

Synchronization
Receipt of goods
Storage
Preparation of commands
Packaging
Transport / delivery
Followed

Logistics Evolves

Logistics evolves with the times and its objectives are no longer limited to receiving, managing stock and sending goods. The good timing of a delivery remains an essential factor in this sector of activity, but with e-logistics, the business is extending its skills and in particular offering customers new services, such as the Indonesia Email List management of customer returns. This consists of taking care of customers who made a mistake in their order or who are not satisfied with the product received.

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Another now essential aspect of the e-logistics sector is the mastery of traceability tools. The tracking of steps must not only be continuously improved, but also accessible to the customer.

It should also be noted that flawless e-logistics that gives customer satisfaction is a major marketing argument. This is the best way to retain customers and find new ones.

The advantages of internalizing your e-commerce logistics
Managing the logistics of your online business yourself is possible, provided you have perfect control of all its aspects, that is to say, control the entire logistics chain.

First Element

Have the necessary storage space, whether it is sheds, warehouses, or other types of buildings. Whether you rent that space or own it your own obviously changes a lot of things. If your warehouses are depreciated, then consider the option of internalisation. The same goes for equipment. In this case, wanting to outsource your logistics would mean closing or selling part of your buildings, leading to significant changes, or even costs.

One of the big advantages of internalizing e-logistics is that you always have your stock at hand. In this case, storage, flow and packaging issues are quickly resolved because you are on site. This avoids an additional dose of stress.

A central point on the question concerns the relationship between B2B and B2C logistics activities . It is easy to understand that a company that has always chosen the option of internalizing its B2B e-logistics will undoubtedly prefer to continue in this direction with its B2C business, in the case of a grouping of the two types of activities at the same place.

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