COVID-19 is causing huge disruption around the world, both in consumer demand and in supply chains.
In response to this unprecedented crisis, companies are striving to find a second wind through greater profitability, and they are seeking to identify new business models. In every crisis there is an opportunity.
New tools make it possible, for example, to better automate decisions concerning media and social networks, and to make optimal use of data. At the same time, new marketing methods, such as inboud marketing, allow companies to find additional levers for growth.
Also interestingly, the distinction between “online” and “offline” sales channels seems to be blurring more and more. And today’s complex and winding consumer journeys only further complicate these definitions.
How do you classify groceries bought online
Take the example of a drink that you paid for via an app or on the internet before arriving at the café, but collected at the counter. How should we classify this type of purchase? Should it be considered a “mobile conversion”? How do you classify groceries bought online, but collected in front of the store, without getting out of your car?
We can see that the boundaries between traditional sales and online sales are now blurring, but entrepreneurs are still Taiwan Phone Number List struggling to understand these new consumer experiences and to implement them effectively with their customers.
In addition, the trend to bring together online and offline consumer journeys has been gaining momentum for years. For traditional retail brands, having a strong e-commerce presence and a crisp website is imperative now, even as we are also seeing more and more brands from the digital world opening physical stores to attract new customers and meet different needs.
The limits of these consumption journeys have once again been pushed back by a phenomenal rush towards online purchases during this year 2020.
E-commerce has grown 87% this year, more in just a few months than in the previous decade!
It is therefore high time for all companies that have not yet taken the step to think about their digital transformation.
In this article, we will analyze all the challenges that concern digitalization, and see how digital transformation can benefit your business.
Then we will talk about digital transformation strategy.
Finally, we will mention some essential tools for the digitalization of your business.
How to define digital transformation?
Like biological evolution, which ensures that only the strongest species survive the many changing conditions of this world, digital growth promises companies that are ready to evolve development and certain prosperity, provided they are embrace the many technological changes that now occur regularly.
In other words, digital transformation is about using emerging digital technologies to modify or create new business processes. While many companies view the concept of digitization as a disruption, there is no doubt that the changes it entails will actually bring incredible value to your business as well as multiple benefits.
Digital – or digital – transformation transcends traditional roles such as sales, marketing or even customer service. It goes beyond the simple fact that a company tries to meet the changing needs of the market and stay ahead of the competition.
Before going any further, let’s see some overall statistics that have been collected in the 5 largest EU countries:
85% of European companies see digital transformation as an opportunity
64% of business leaders say that digital transformation is now at the center of their business strategy.
29% of business leaders consider digitization to be a matter of survival
What is the impact of digitization on customer engagement?
There is no doubt that digital transformation is changing the way businesses operate. As businesses move from traditional paper and spreadsheets to smart apps to run their businesses, they also have the opportunity to reinterpret and reinvent the way they do business, including the way they interact with their customers.
More and more companies are now taking a step back and revisiting everything they do, from the internal systems and processes they use every day to the way they communicate with their customers.
And the leaders of these companies, whatever their size, are asking themselves new questions:
“How can I modify my processes to add value to every customer interaction? ”
“Can my processes lead to a better and personalized customer experience / relationship? “