What Google experts remember mainly from the past year, marked by this unprecedented COVID-19 crisis, is the accelerated transition of traditional businesses to digital technology.

It is only logical that consumers have turned to digital commerce since the start of the pandemic and also because of the containment measures that have affected the vast majority of developed countries around the world.

Obviously, since people could hardly leave their homes, the digital channel was a boon for everyone to order books, food, electronic equipment, etc. The adoption of e-commerce by a larger part of the population has therefore accelerated.

Adjustments among French traders

We have therefore observed many changes or adjustments among French traders. Many companies, for whom e-commerce was until then an accessory, have understood that it is imperative for their survival to achieve a digital transformation. Because even if it is still a little too early to draw any definitive lessons from this particular year, it can Kuwait Phone Number List nevertheless be said that consumer behavior has indeed changed. COVID-19, by its impact, has only accelerated a process that seems inevitable.

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It is therefore time for most companies, whatever their size, to rethink their “business model” to upgrade, look to the future with optimism, and face the looming economic crisis.

Google recently shared its forecast for the economic recovery after the pandemic on its “ Thinkwithgoogle  ” blog site  .

In the rest of this article, we will therefore examine the 4 main trends that we should observe in e-commerce for the year 2021, according to Google experts, and which could guide your overall sales and marketing strategy.

Summary :

1- The essential development of multichannel commerce

2- Mobile applications are on the rise

3- Take advantage of the advantages of e-commerce to have an eye on foreign markets.

4- Always be on the lookout for consumer trends

1- The essential development of multichannel commerce
In the current context, consumers have become reluctant to enter a store, to be in the midst of a crowd of several dozen people, to have to queue; basically everything we used to do in the near past. And we don’t even talk about the restrictions imposed by most European governments.

Retailers must therefore reinvent themselves.

On the one hand, they must be able to offer reception conditions that are both reassuring and comfortable. In addition, we see the need to develop services and offer new forms of sale, such as “click-and-collect”, which gives customers the possibility of recovering the orders they have made on the web. or via a mobile application in a flexible way, and without having to stay in contact with several people for long minutes inside the store. We can also give the example of stores that offer self-service checkouts, or contactless payment using mobile phones.

With its free online tool “Grow My Store”, Google wants to help merchants improve their offers and services by analyzing their website. The big advantage of Grow My Store is that it will give advice on consumption trends in a specific sector, and identify weak points in your e-storefront so that you can correct them and improve the experience. customer.

But honestly, that’s not what will transform your business. The future, for merchants who have both a physical store and an online storefront, is to converge towards omnichannel.

What is known as omnichannel commerce is the merging of pre-existing channels that operated in isolation, as separate entities.

It may be relevant to offer an “in-store” experience that is different from the “on-site” experience, but problems can nevertheless arise with this type of compartmentalization, for example, when the customer UX proves to be disappointing in a channel. compared to each other. The typical example is a splendid physical store, welcoming, efficient and well stocked which offers a website with unworthy performance to its customers. The opposite is also possible.

Omnichannel is an approach to sales in which the emphasis is on a holistic and integrated customer experience.

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