If you don’t ‘persuade’ a reader quickly and long enough to stick around, they’ve already left long and wide.

Advantages of long texts?

  • It can increase the ‘average time on page’. Google thinks this is good information.
  • The content can provide more backlinks and socials shares.
  • A long text is better to remove doubts. The more evidence you provide, the more confidence you inspire.

Signal and reference words

Will you stay at home this summer vacation, or will you set up the content? (ha-ha). Whatever it is, summer is a great time to look back at the most inspiring and useful pieces of content VP HR Email List of recent times. In this summer read I share the 20 best tips for creating good content. From how to cleverly use the magic word ‘but’ to how to structure your long-read. So you can get back to work after your holiday with refreshed knowledge!

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A pitfall when writing long texts? Use too few signal words and reference words. Signal words indicate connections between sentences, for example ‘therefore’. Reference words point to another part of the sentence. Think of words like this, that, this, that, and what. Marlous ten Berge shares a handy tip for this in her article with tips for more structure in your text :

Make sure that every sentence contains a signal and/or reference word. Isn’t that the case? Then there may be a ‘gap’ in your text and the structure is not quite right. – Marlous ten Berge

Complicated or boring texts

Are you going to write a text about a boring subject? Then it is difficult to keep the text ‘juicy’ . Bente Schreurs knows this better than anyone, because she regularly writes about dry food. Her tip: save difficult words for later. Never start an article or video with a difficult term and its explanation. You will immediately lose a large part of your readers. First withdraw them from your article, and then introduce new or difficult concepts.

Writing your text at B1 level is a useful guideline to avoid or explain difficult concepts. Keep in mind that not everyone understands B1 level . Don’t use terms to scatter (or to appear ‘smart’). You seem dumber when you use difficult words.

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