Blokker has been in the news a lot in recent years: almost bankrupt, IPO, renewal in MT, and 4 marketing directors in 6 years. How is marketing at the retail giant? Martin van Velzen, Blokkers Director Marketing & E-commerce tells more in the HelloMasters Podcast. New on Frankwatching IKEA inhakers & 5 other examples of extraordinary content marketing 08:00.

In this HelloMasters Podcast:

This is how you use customer data as part of a first-party data strategy ma Measuring = knowing: this is how you make your brand top of mind ma 15 extremely good contact pages you should have on your own website ma How frustration took us to space like this Did you Iran Phone Number know that Blokker has been around for more than 125 years? wow! It once started as an iron and wood shop in Hoorn and now has more than 400 stores in the Netherlands.

What role does 3rd party data play?

A lot has changed, especially in recent years. Just look at the MT of the past 6 years: 36 different board members and four of them marketing directors. A lot has also changed in the field of marketing. In 2016, Sex in the Blokker, oops City, with Sarah Jessica Parker in commercials. Now the focus is on a hybrid channel strategy and especially an agile marketing method.

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